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History, politics and the evolution of cultivation theorybeyond violence? /

Record Type:	Electronic resources : Monograph/item
Title/Author:	History, politics and the evolution of cultivation theoryby Andy Ruddock.
Reminder of title:	beyond violence? /
Author:	Ruddock, Andy.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xi, 159 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Mass mediaSocial aspectsNorth America.
Online resource:	https://doi.org/10.1007/978-3-031-75911-6
ISBN:	9783031759116$q(electronic bk.)

History, politics and the evolution of cultivation theorybeyond violence? /
Ruddock, Andy.

History, politics and the evolution of cultivation theorybeyond violence? /[electronic resource] :by Andy Ruddock. - Cham :Springer Nature Switzerland :2024. - xi, 159 p. :ill., digital ;24 cm. - Palgrave studies in the history of the media,2634-6583. - Palgrave studies in the history of the media..

1: The Cultivation Legacy: Media Influence and Intellectual History -- 2: The Institutional and Political Setting for Cultivation Theory: On Archival Evidence -- 3: Cultivation Theory and the Question of Media Violence -- 4: Diversifying Mass Communications -- 5: History, Intellectual History and Media Influence.

This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict. Andy Ruddock is Head of Communications and Media Studies at Monash University, Australia.

ISBN: 9783031759116$q(electronic bk.)

Standard No.: 10.1007/978-3-031-75911-6doiSubjects--Topical Terms:

985757
Mass media
--Social aspects--North America.

LC Class. No.: HM1206 / .R833 2024

Dewey Class. No.: 302.23

History, politics and the evolution of cultivation theorybeyond violence? /
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