國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The persona and journey map playbook...

Schall, Andrew.

The persona and journey map playbookdesigning human-centered artifacts to inspire and drive change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The persona and journey map playbookby Andrew Schall.
其他題名:	designing human-centered artifacts to inspire and drive change /
作者:	Schall, Andrew.
出版者:	Berkeley, CA :Apress :2024.
面頁冊數:	xxiii, 374 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	User-centered system design.
電子資源:	https://doi.org/10.1007/979-8-8688-0893-7
ISBN:	9798868808937$q(electronic bk.)

The persona and journey map playbookdesigning human-centered artifacts to inspire and drive change /
Schall, Andrew.

The persona and journey map playbookdesigning human-centered artifacts to inspire and drive change /[electronic resource] :by Andrew Schall. - Berkeley, CA :Apress :2024. - xxiii, 374 p. :ill., digital ;24 cm.

Chapter 1 Representing Our Users -- Chapter 2 Why Most Personas Fail -- Chapter 3 Flying to New Heights: The Concept of Altitudes -- Chapter 4 Developing Persona Characteristics that Matter -- Chapter 5 Building a Persona Family Tree -- Chapter 6 Researching Your Personas -- Chapter 7 Synthesizing Data to Inform Your Personas -- Chapter 8 Constructing Your Personas -- Chapter 9 Designing Your Personas -- Chapter 10 Conducting Research to Understand Your User's Journey -- Chapter 11 Synthesizing Data to Inform Your Journey Map -- Chapter 12 Creating a Flight Path for Your Journey Map -- Chapter 13 Adding Contextual Layers to Your Journey Map -- Chapter 14 Designing Your Journey Map -- Chapter 15 Keeping Your Personas and Journey Maps in the Air -- Chapter 16 Using Personas and Journey Maps with Other Artifacts -- Chapter 17 Charting Future Courses for Your Journey Maps -- Chapter 18 Launching a User Artifact Program.

Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics. Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user's journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements. With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success.

ISBN: 9798868808937$q(electronic bk.)

Standard No.: 10.1007/979-8-8688-0893-7doiSubjects--Topical Terms:

274536
User-centered system design.

LC Class. No.: QA76.9.H85

Dewey Class. No.: 004.21

The persona and journey map playbookdesigning human-centered artifacts to inspire and drive change /
LDR:03154nmm a2200325 a 4500 001 672452
003 DE-He213
005 20241201123720.0
006 m d
007 cr nn 008maaau
008 250325s2024 cau s 0 eng d
020 $a 9798868808937$q(electronic bk.)
020 $a 9798868808920$q(paper)
024 7 $a 10.1007/979-8-8688-0893-7 $2 doi
035 $a 979-8-8688-0893-7
040 $a GP $c GP
041 0 $a eng
050 4 $a QA76.9.H85
072 7 $a UYZ $2 bicssc
072 7 $a COM079010 $2 bisacsh
072 7 $a UYZ $2 thema
082 0 4 $a 004.21 $2 23
090 $a QA76.9.H85 $b S298 2024
100 1 $a Schall, Andrew. $3 985798
245 1 4 $a The persona and journey map playbook $h [electronic resource] : $b designing human-centered artifacts to inspire and drive change / $c by Andrew Schall.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2024.
300 $a xxiii, 374 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1 Representing Our Users -- Chapter 2 Why Most Personas Fail -- Chapter 3 Flying to New Heights: The Concept of Altitudes -- Chapter 4 Developing Persona Characteristics that Matter -- Chapter 5 Building a Persona Family Tree -- Chapter 6 Researching Your Personas -- Chapter 7 Synthesizing Data to Inform Your Personas -- Chapter 8 Constructing Your Personas -- Chapter 9 Designing Your Personas -- Chapter 10 Conducting Research to Understand Your User's Journey -- Chapter 11 Synthesizing Data to Inform Your Journey Map -- Chapter 12 Creating a Flight Path for Your Journey Map -- Chapter 13 Adding Contextual Layers to Your Journey Map -- Chapter 14 Designing Your Journey Map -- Chapter 15 Keeping Your Personas and Journey Maps in the Air -- Chapter 16 Using Personas and Journey Maps with Other Artifacts -- Chapter 17 Charting Future Courses for Your Journey Maps -- Chapter 18 Launching a User Artifact Program.
520 $a Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics. Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user's journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements. With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success.
650 0 $a User-centered system design. $3 274536
650 1 4 $a User Interfaces and Human Computer Interaction. $3 274517
650 2 4 $a Business Strategy and Leadership. $3 914887
650 2 4 $a Marketing. $3 182957
650 2 4 $a Digital Marketing. $3 913116
650 2 4 $a Business and Management. $2 eflch $3 639169
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/979-8-8688-0893-7
950 $a Professional and Applied Computing (SpringerNature-12059)