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33 phenomena of purchasing decisionsunderstanding customer behavior - knowledge and inspiration /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	33 phenomena of purchasing decisionsby Sebastian Oetzel, Andreas Luppold.
其他題名:	understanding customer behavior - knowledge and inspiration /
作者:	Oetzel, Sebastian.
其他作者:	Luppold, Andreas.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2024.
面頁冊數:	xii, 186 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Consumer behavior.
電子資源:	https://doi.org/10.1007/978-3-658-44799-1
ISBN:	9783658447991$q(electronic bk.)

33 phenomena of purchasing decisionsunderstanding customer behavior - knowledge and inspiration /
Oetzel, Sebastian.

33 phenomena of purchasing decisionsunderstanding customer behavior - knowledge and inspiration /[electronic resource] :by Sebastian Oetzel, Andreas Luppold. - Wiesbaden :Springer Fachmedien Wiesbaden :2024. - xii, 186 p. :ill. (some col.), digital ;24 cm.

Understanding the customer's purchasing decisions per purchasing phase -- Advertising - How do I become aware of the product? -- How do I plan the purchase? -- What role does the price play in the purchasing decision? -- What influence do promotions have on the purchasing decision? -- What factors increase the likelihood of an unplanned purchase? -- What factors influence the purchasing decision in the shop? -- How do I behave at the shelf? After the purchase.

ISBN: 9783658447991$q(electronic bk.)

Standard No.: 10.1007/978-3-658-44799-1doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

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