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The art of design strategytracing the future of design innovation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The art of design strategyby Garkay Wong.
Reminder of title:	tracing the future of design innovation /
Author:	Wong, Garkay.
Published:	Berkeley, CA :Apress :2025.
Description:	xxxiii, 241 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Design.
Online resource:	https://doi.org/10.1007/979-8-8688-0552-3
ISBN:	9798868805523$q(electronic bk.)

The art of design strategytracing the future of design innovation /
Wong, Garkay.

The art of design strategytracing the future of design innovation /[electronic resource] :by Garkay Wong. - Berkeley, CA :Apress :2025. - xxxiii, 241 p. :ill. (some col.), digital ;24 cm. - Design thinking,2945-7807. - Design thinking..

Chapter 1: The Rise of Design Strategy -- Part I: Do Things Better -- Chapter 2: Laying the Groundwork -- Chapter 3: Introducing the TRACES Framework -- Chapter 4: Strategic Adaptation and Risk Management in Design -- Part II: Do Things At Scale -- Chapter 5: Enhancing Team Capabilities with Advanced Tools -- Chapter 6: Design Investment Prioritization and (Re)-allocation -- Chapter 7: Building and Retaining Design Talent -- Part III: Do Things Collaboratively -- Chapter 8: Adaptive Team Structures for Design Innovation and Creativity -- Chapter 9: Advocating for Design Across the Organization -- Chapter 10: Influencing Senior Leadership and Decision-Makers -- Part IV: Do Things Differently -- Chapter 11: Design-Led Transformation for Sustainable Futures -- Chapter 12: Looking Ahead: Design as a Force for Good.

Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies. The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It's sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation. You will: Understand the key principles of design strategy and management. Build a design-led work culture within your organization. Examine the TRACES framework to align design initiatives with your business goals. Gain deeper insights of the future landscape of the design industry.

ISBN: 9798868805523$q(electronic bk.)

Standard No.: 10.1007/979-8-8688-0552-3doiSubjects--Topical Terms:

204000
Design.

LC Class. No.: NK1510

Dewey Class. No.: 740

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