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Sustainable marketingthe industry's role in a sustainable future /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sustainable marketingPaul Randle, Alexis Eyre.
Reminder of title:	the industry's role in a sustainable future /
Author:	Randle, Paul.
other author:	Eyre, Alexis.
Published:	London :Kogan Page,2024.
Description:	1 online resource (329 p.)
Subject:	Green marketing.
Online resource:	https://portal.igpublish.com/iglibrary/search/KOGANB0002494.html
ISBN:	9781398613140$q(electronic bk.)

Sustainable marketingthe industry's role in a sustainable future /
Randle, Paul.

Sustainable marketingthe industry's role in a sustainable future /[electronic resource] :Paul Randle, Alexis Eyre. - 1st ed. - London :Kogan Page,2024. - 1 online resource (329 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

"Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"--

Mode of access: World Wide Web.

ISBN: 9781398613140$q(electronic bk.)Subjects--Topical Terms:

207699
Green marketing.

LC Class. No.: HF5413

Dewey Class. No.: 658.8/02

Sustainable marketingthe industry's role in a sustainable future /
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245 1 0 $a Sustainable marketing $h [electronic resource] : $b the industry's role in a sustainable future / $c Paul Randle, Alexis Eyre.
250 $a 1st ed.
260 $a London : $b Kogan Page, $c 2024.
300 $a 1 online resource (329 p.)
504 $a Includes bibliographical references and index.
506 $a Access restricted to authorized users and institutions.
520 $a "Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
588 $a Description based on print version record.
650 0 $a Green marketing. $3 207699
650 0 $a Marketing $x Social aspects. $3 230848
650 0 $a Social responsibility of business. $3 200434
650 0 $a Sustainable development. $3 177699
700 1 $a Eyre, Alexis. $3 993750
856 4 0 $u https://portal.igpublish.com/iglibrary/search/KOGANB0002494.html