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Sustainable marketingthe industry's role in a sustainable future /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sustainable marketingPaul Randle, Alexis Eyre.
其他題名:	the industry's role in a sustainable future /
作者:	Randle, Paul.
其他作者:	Eyre, Alexis.
出版者:	London :Kogan Page,2024.
面頁冊數:	1 online resource (329 p.)
標題:	Green marketing.
電子資源:	https://portal.igpublish.com/iglibrary/search/KOGANB0002494.html
ISBN:	9781398613140$q(electronic bk.)

Sustainable marketingthe industry's role in a sustainable future /
Randle, Paul.

Sustainable marketingthe industry's role in a sustainable future /[electronic resource] :Paul Randle, Alexis Eyre. - 1st ed. - London :Kogan Page,2024. - 1 online resource (329 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

"Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"--

Mode of access: World Wide Web.

ISBN: 9781398613140$q(electronic bk.)Subjects--Topical Terms:

207699
Green marketing.

LC Class. No.: HF5413

Dewey Class. No.: 658.8/02

Sustainable marketingthe industry's role in a sustainable future /
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504 $a Includes bibliographical references and index.
506 $a Access restricted to authorized users and institutions.
520 $a "Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation.Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"-- $c Provided by publisher.
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