國立高雄大學圖資館 |

Language: English

Back

Principles of strategic communication

Record Type:	Electronic resources : Monograph/item
Title/Author:	Principles of strategic communicationDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka.
Author:	Holtzhausen, Derina Rhoda.
other author:	Fullerton, Jami A.,
Published:	New York, NY :Routledge,2021.
Description:	1 online resource (xix, 341 p.) :col. ill.
Subject:	Business communication.
Online resource:	https://www.taylorfrancis.com/books/9781003002048
ISBN:	9781003002048$q(ebook)

Principles of strategic communication
Holtzhausen, Derina Rhoda.

Principles of strategic communication[electronic resource] /Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka. - New York, NY :Routledge,2021. - 1 online resource (xix, 341 p.) :col. ill.

Includes bibliographical references and indexes.

"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--

ISBN: 9781003002048$q(ebook)Subjects--Topical Terms:

199978
Business communication.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5718

Dewey Class. No.: 658.8/02

Principles of strategic communication
LDR:02356nmm a2200313 a 4500 001 681351
006 m o d
007 cr nn |||muauu
008 251121s2021 nyua ob 001 0 eng
020 $a 9781003002048$q(ebook)
020 $a 1003002048$q(ebook)
020 $a 9781000398403$q(ebook)
020 $a 1000398404$q(ebook)
020 $a 9781000398434$q(electronic bk. ;$qEPUB)
020 $a 1000398439$q(electronic bk. ;$qEPUB)
020 $z 9780367432478$q(hardback)
020 $z 9780367426316$q(paperback)
035 $a (OCoLC)1235905643
035 $a (OCoLC-P)1235905643
035 $a 9781003002048
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 0 0 $a HF5718
082 0 0 $a 658.8/02 $2 23
100 1 $a Holtzhausen, Derina Rhoda. $3 994539
245 1 0 $a Principles of strategic communication $h [electronic resource] / $c Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka.
260 $a New York, NY : $b Routledge, $c 2021.
300 $a 1 online resource (xix, 341 p.) : $b col. ill.
504 $a Includes bibliographical references and indexes.
520 $a "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- $c Provided by publisher.
650 0 $a Business communication. $3 199978
650 0 $a Advertising. $3 191710
650 0 $a Marketing. $3 182957
650 0 $a Public relations. $3 230711
650 7 $a BUSINESS & ECONOMICS / Public Relations $2 bisacsh $3 974762
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 564625
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 583471
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Fullerton, Jami A., $d 1963- $3 994540
700 1 $a Lewis, Bobbi Kay, $d 1970- $3 994541
700 1 $a Shipka, Danny, $d 1967- $3 994542
856 4 0 $u https://www.taylorfrancis.com/books/9781003002048