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Internal communication and employer brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Internal communication and employer brandsAna Tkalac Verčič, Dejan Verčič, Anja Špoljarić.
作者:	Tkalac Verčič, Ana.
其他作者:	Verčič, Dejan.
出版者:	New York, NY :Routledge,2023.
面頁冊數:	1 online resource.
標題:	Communication in organizations.
電子資源:	https://www.taylorfrancis.com/books/9781003200109
ISBN:	9781003200109$q(ebook)

Internal communication and employer brands
Tkalac Verčič, Ana.

Internal communication and employer brands[electronic resource] /Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić. - New York, NY :Routledge,2023. - 1 online resource. - Routledge research in public relations.

Includes bibliographical references and index.

"This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"--

ISBN: 9781003200109$q(ebook)Subjects--Topical Terms:

200077
Communication in organizations.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD30.3

Dewey Class. No.: 658.4/5

Internal communication and employer brands
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245 1 0 $a Internal communication and employer brands $h [electronic resource] / $c Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić.
260 $a New York, NY : $b Routledge, $c 2023.
300 $a 1 online resource.
490 0 $a Routledge research in public relations
504 $a Includes bibliographical references and index.
520 $a "This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"-- $c Provided by publisher.
650 0 $a Communication in organizations. $3 200077
650 0 $a Employer branding. $3 994719
650 0 $a Employee motivation. $3 200193
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Verčič, Dejan. $3 994717
700 1 $a Špoljarić, Anja. $3 994718
856 4 0 $u https://www.taylorfrancis.com/books/9781003200109