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Sustainable energy brandinghelping to save the planet /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sustainable energy brandingFridrik Larsen.
其他題名:	helping to save the planet /
作者:	Larsen, Friðrik.
出版者:	Milton Park, Abingdon, Oxon ;Routledge,2023.
面頁冊數:	1 online resource (x, 221 p.)
標題:	Energy industriesMarketing.
電子資源:	https://www.taylorfrancis.com/books/9781003351030
ISBN:	9781003351030$q(ebook)

Sustainable energy brandinghelping to save the planet /
Larsen, Friðrik.

Sustainable energy brandinghelping to save the planet /[electronic resource] :Fridrik Larsen. - Milton Park, Abingdon, Oxon ;Routledge,2023. - 1 online resource (x, 221 p.)

Includes bibliographical references and index.

"Sustainable energy branding has become one of the hottest topics in business. As climate change has become the greatest societal and environmental challenge of our times, the world's power companies are engaged in levels of industrial change that have never been experienced before and the eyes of the world are upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference"--

ISBN: 9781003351030$q(ebook)Subjects--Topical Terms:

787229
Energy industries
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9502.A2

Dewey Class. No.: 333.79

Sustainable energy brandinghelping to save the planet /
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245 1 0 $a Sustainable energy branding $h [electronic resource] : $b helping to save the planet / $c Fridrik Larsen.
260 $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2023.
300 $a 1 online resource (x, 221 p.)
504 $a Includes bibliographical references and index.
520 $a "Sustainable energy branding has become one of the hottest topics in business. As climate change has become the greatest societal and environmental challenge of our times, the world's power companies are engaged in levels of industrial change that have never been experienced before and the eyes of the world are upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference"-- $c Provided by publisher.
650 0 $a Energy industries $x Marketing. $3 787229
650 0 $a Renewable energy sources $x Marketing. $3 787207
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations $x Management. $3 202165
650 7 $a BUSINESS & ECONOMICS / Development / Sustainable Development $2 bisacsh $3 584675
650 7 $a BUSINESS & ECONOMICS / Industries / Energy Industries $2 bisacsh $3 994751
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856 4 0 $u https://www.taylorfrancis.com/books/9781003351030