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Navigating intellectual property cha...

Albattat, Ahmad.

Navigating intellectual property challenges in tourism

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Navigating intellectual property challenges in tourismAhmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors.
其他作者:	Tyagi, Pankaj Kumar.
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing,2025.
面頁冊數:	1 online resource (xiv, 376 p.) :ill.
標題:	Tourism.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4171-1
ISBN:	9798369341728$q(ebook)

Navigating intellectual property challenges in tourism
Navigating intellectual property challenges in tourism[electronic resource] /Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xiv, 376 p.) :ill. - Advances in hospitality, tourism, and the services industry (AHTSI) book series. - Advances in hospitality, tourism, and the services industry (AHTSI) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index.

"Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national cultureand heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights intoconventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."--

Mode of access: World Wide Web.

ISBN: 9798369341728$q(ebook)Subjects--Topical Terms:

200725
Tourism.
Subjects--Index Terms:

Collaborative Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / N38 2024eb

Dewey Class. No.: 338.4791

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