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AI, corporate social responsibility,...

IGI Global.

AI, corporate social responsibility, and marketing in modern organizations

Record Type:	Electronic resources : Monograph/item
Title/Author:	AI, corporate social responsibility, and marketing in modern organizationsMuhammad Nawaz Tunio.
remainder title:	Artificial intelligence, corporate social responsibility, and marketing in modern organizations
Author:	Tunio, Muhammad Nawaz,
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing,2025.
Description:	1 online resource (xxxii, 355 p.) :ill.
Subject:	Artificial intelligence.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3373-0219-5
ISBN:	9798337302218$q(ebook)

AI, corporate social responsibility, and marketing in modern organizations
Tunio, Muhammad Nawaz,1984-

AI, corporate social responsibility, and marketing in modern organizations[electronic resource] /Artificial intelligence, corporate social responsibility, and marketing in modern organizationsMuhammad Nawaz Tunio. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxxii, 355 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family BusinessHotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Developmentof New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index.

AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.

Mode of access: World Wide Web.

ISBN: 9798337302218$q(ebook)Subjects--Topical Terms:

194058
Artificial intelligence.
Subjects--Index Terms:

Artificial Intelligence.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: Q335 / .T86 2025eb

Dewey Class. No.: 006.3

AI, corporate social responsibility, and marketing in modern organizations
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260 $a Hershey, Pennsylvania : $b IGI Global Scientific Publishing, $c 2025.
300 $a 1 online resource (xxxii, 355 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family BusinessHotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Developmentof New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index.
520 3 $a AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.
538 $a Mode of access: World Wide Web.
650 0 $a Artificial intelligence. $3 194058
650 0 $a Social responsibility of business. $3 200434
650 0 $a Marketing. $3 182957
653 $a Artificial Intelligence.
653 $a Automation Technology.
653 $a Brand Communication.
653 $a Content Creation.
653 $a Corporate Social Responsibility.
653 $a Entrepreneurship.
653 $a Hotel Management.
653 $a Human Resource Management.
653 $a Language Learning.
653 $a Market Intelligence.
653 $a Marketing and Consumer Science.
653 $a Personalized Marketing.
653 $a Products and Services.
655 4 $a Electronic books. $2 local. $3 214472
710 2 $a IGI Global. $3 529832
776 0 8 $i Print version: $z 9798337302195
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 777500
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3373-0219-5