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Data analytics and influencer market...

Bansal, Rohit, (1982-)

Data analytics and influencer marketing for cultivating brand evangelism and affinity

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Data analytics and influencer marketing for cultivating brand evangelism and affinityRabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, editors.
其他作者:	Jain, Ajay.
出版者:	Hershey, Pennsylvania :IGI Global,2025.
面頁冊數:	1 online resource (xxvi, 495 p.) :ill.
標題:	Branding (Marketing)Management.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7773-4
ISBN:	9798369377758$q(ebook)

Data analytics and influencer marketing for cultivating brand evangelism and affinity
Data analytics and influencer marketing for cultivating brand evangelism and affinity[electronic resource] /Rabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxvi, 495 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. The Convergence of Data Analytics and Influencer Marketing: A New Paradigm for Digital Engagement -- Chapter 2. Role of Factors Fueling Brand Evangelism Through Influencer Marketing -- Chapter 3. Factors Influencing Brand Evangelism Through Influencer Marketing -- Chapter 4. Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies -- Chapter 5. Using Influencer Marketing to Strengthen Brand Evangelism: A Pathway to Sustainable Marketing -- Chapter 6. Harnessing Data Analytics For Effective Influencer Marketing and Brand Evangelism -- Chapter 7. Data-Driven Insights: The Impact of Engagement Metrics and Sentiment Analysis on Brand Evangelism and Affinity -- Chapter 8. From First Glance to Fierce Loyalty: The Journey to Brand Advocacy -- Chapter 9. Investigation of Key Factors of ERP System on Consumer Satisfaction on Small Companies -- Chapter 10. BERT Model and Sentiment Analysis to Identify and Analyze the Key Factors That Influence Customer Relation With Brands -- Chapter 11. AIML-PLS and Process Developed to Test and Hypothesis to Influence the Consumer Behavior on Green Car Branch -- Chapter 12. PLS-SEM Software Model: Influencer Engagement by Sharing the Product Information via Instagram -- Chapter 13. Development of Structural Equation Modelling to Predict and Explain the University Brand Evangelism -- Chapter 14. AI-Based Customer Supporting and Preference System: Digital Marketing for Food Delivery -- Chapter 15. AIML-Based Data Analytics to Cost Strategy in Simulating the Logistics Business -- Chapter 16. Influence of AI in Measuring Purchase Intention of Consumers: An Ideology ofConsumer Ethnocentrism -- Chapter 17. Ayurvastra Merging Traditional Medicine With Sustainable Fashion: Medicinal Textiles -- Chapter 18. Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant -- Chapter 19. Consumption Approach R&D Strategies in Brand Value in Fortune Companies -- Chapter 20. Influential Social Media Marketing by Integrating the Strategic Implementation -- Compilation of References -- About the Contributors -- Index.

"Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to go viral, significantly amplifying the brand's message and reach, which can foster a community of brand evangelists. Influencers excel at storytelling, creating engaging and relatable content that resonates with their audience. This type of content can enhance brand affinity by aligning the brand's values with those of the audience. Leveraging customer data, brands can design influencer campaigns that are personalized to the preferences and behaviors of different segments, enhancing relevance and engagement. By leveraging data analytics and influencer marketing strategically, brands can foster stronger brand evangelism and affinity, ultimately driving growth and long-term success. Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity provides comprehensive research on the application of data analytics and influencer marketing in harnessing brand evangelism and affinity in customers. It further provides details about the impact, application, and role of data analytics and influencer marketing platforms in promoting brand evangelism and brand affinity in customers. Covering topics such as brand trust, purchase intention, and social media marketing, this book is an excellent resource for researchers, graduate and postgraduate students, academicians, business leaders, marketing professionals, and more."--

Mode of access: World Wide Web.

ISBN: 9798369377758$q(ebook)Subjects--Topical Terms:

295995
Branding (Marketing)
--Management.Subjects--Index Terms:

Brand Evangelism.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.15 / .D38 2025eb

Dewey Class. No.: 658.5

Data analytics and influencer marketing for cultivating brand evangelism and affinity
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245 0 0 $a Data analytics and influencer marketing for cultivating brand evangelism and affinity $h [electronic resource] / $c Rabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2025.
300 $a 1 online resource (xxvi, 495 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. The Convergence of Data Analytics and Influencer Marketing: A New Paradigm for Digital Engagement -- Chapter 2. Role of Factors Fueling Brand Evangelism Through Influencer Marketing -- Chapter 3. Factors Influencing Brand Evangelism Through Influencer Marketing -- Chapter 4. Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies -- Chapter 5. Using Influencer Marketing to Strengthen Brand Evangelism: A Pathway to Sustainable Marketing -- Chapter 6. Harnessing Data Analytics For Effective Influencer Marketing and Brand Evangelism -- Chapter 7. Data-Driven Insights: The Impact of Engagement Metrics and Sentiment Analysis on Brand Evangelism and Affinity -- Chapter 8. From First Glance to Fierce Loyalty: The Journey to Brand Advocacy -- Chapter 9. Investigation of Key Factors of ERP System on Consumer Satisfaction on Small Companies -- Chapter 10. BERT Model and Sentiment Analysis to Identify and Analyze the Key Factors That Influence Customer Relation With Brands -- Chapter 11. AIML-PLS and Process Developed to Test and Hypothesis to Influence the Consumer Behavior on Green Car Branch -- Chapter 12. PLS-SEM Software Model: Influencer Engagement by Sharing the Product Information via Instagram -- Chapter 13. Development of Structural Equation Modelling to Predict and Explain the University Brand Evangelism -- Chapter 14. AI-Based Customer Supporting and Preference System: Digital Marketing for Food Delivery -- Chapter 15. AIML-Based Data Analytics to Cost Strategy in Simulating the Logistics Business -- Chapter 16. Influence of AI in Measuring Purchase Intention of Consumers: An Ideology ofConsumer Ethnocentrism -- Chapter 17. Ayurvastra Merging Traditional Medicine With Sustainable Fashion: Medicinal Textiles -- Chapter 18. Emotional and Social Value Influence on Brand Trust and Customer Behavior on Organic Grocerant -- Chapter 19. Consumption Approach R&D Strategies in Brand Value in Fortune Companies -- Chapter 20. Influential Social Media Marketing by Integrating the Strategic Implementation -- Compilation of References -- About the Contributors -- Index.
520 3 $a "Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to go viral, significantly amplifying the brand's message and reach, which can foster a community of brand evangelists. Influencers excel at storytelling, creating engaging and relatable content that resonates with their audience. This type of content can enhance brand affinity by aligning the brand's values with those of the audience. Leveraging customer data, brands can design influencer campaigns that are personalized to the preferences and behaviors of different segments, enhancing relevance and engagement. By leveraging data analytics and influencer marketing strategically, brands can foster stronger brand evangelism and affinity, ultimately driving growth and long-term success. Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity provides comprehensive research on the application of data analytics and influencer marketing in harnessing brand evangelism and affinity in customers. It further provides details about the impact, application, and role of data analytics and influencer marketing platforms in promoting brand evangelism and brand affinity in customers. Covering topics such as brand trust, purchase intention, and social media marketing, this book is an excellent resource for researchers, graduate and postgraduate students, academicians, business leaders, marketing professionals, and more."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Branding (Marketing) $x Management. $3 295995
650 0 $a Marketing. $3 182957
650 0 $a Consumer behavior. $3 185170
653 $a Brand Evangelism.
653 $a Brand Trust.
653 $a Brand Value.
653 $a Consumer Behavior.
653 $a Consumer Ethnocentrism.
653 $a Consumer Satisfaction.
653 $a Cost Strategy.
653 $a Customer Relations.
653 $a Data Analytics.
653 $a Engagement Metrics.
653 $a Influencer Marketing.
653 $a Purchase Intention.
653 $a Sentiment Analysis.
653 $a Small Business.
653 $a Social Media Marketing.
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Jain, Ajay. $3 994974
700 1 $a Chakir, Aziza, $d 1984- $3 974060
700 1 $a Bansal, Rohit, $d 1982- $3 927226
700 1 $a Fazla, Rabby. $3 994975
710 2 $a IGI Global. $3 529832
776 0 8 $i Print version: $z 9798369377734
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 777500
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7773-4