國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

E-commerce, marketing, and consumer ...

Bhushan, Bharat.

E-commerce, marketing, and consumer behavior in the AI era

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	E-commerce, marketing, and consumer behavior in the AI eraAhmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors.
其他題名:	Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era
其他作者:	Rajest, S. Suman.
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing,2025.
面頁冊數:	1 online resource (xxii, 293 p.) :ill.
標題:	Internet marketing.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5548-0
ISBN:	9798369355503$q(ebook)

E-commerce, marketing, and consumer behavior in the AI era
E-commerce, marketing, and consumer behavior in the AI era[electronic resource] /Electronic-commerce, marketing, and consumer behavior in the artificial intelligence eraAhmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxii, 293 p.) :ill. - Advances in electronic commerce (AEC) book series. - Advances in electronic commerce (AEC) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index.

E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Mode of access: World Wide Web.

ISBN: 9798369355503$q(ebook)Subjects--Topical Terms:

208232
Internet marketing.
Subjects--Index Terms:

Brand Trust.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .E26 2025eb

Dewey Class. No.: 658.872

E-commerce, marketing, and consumer behavior in the AI era
LDR:03777nmm a2200481 a 4500 001 681550
006 m o d
007 cr nn |||muauu
008 251124s2025 paua ob 001 0 eng d
020 $a 9798369355503$q(ebook)
020 $z 9798369355480$q(hardback)
020 $z 9798369355497$q(paperback)
035 $a (CaBNVSL)slc00007268
035 $a (OCoLC)1482400507
035 $a 00340702
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
041 0 $a eng
050 4 $a HF5415.1265 $b .E26 2025eb
082 0 4 $a 658.872 $2 23
245 0 0 $a E-commerce, marketing, and consumer behavior in the AI era $h [electronic resource] / $c Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors.
246 3 $a Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era
260 $a Hershey, Pennsylvania : $b IGI Global Scientific Publishing, $c 2025.
300 $a 1 online resource (xxii, 293 p.) : $b ill.
490 1 $a Advances in electronic commerce (AEC) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index.
520 3 $a E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing. $3 208232
650 0 $a Electronic commerce. $3 189326
650 0 $a Artificial intelligence. $3 194058
653 $a Brand Trust.
653 $a Business Analytics.
653 $a Consumer Engagement.
653 $a Customer Loyalty.
653 $a E-Commerce.
653 $a Fraudulent Reviews.
653 $a Human Capital.
653 $a Human Resource Management (HRM)
653 $a Information Technology.
653 $a Logistics.
653 $a Management Information Systems.
653 $a Mutual Fund Investment.
653 $a Review Classification.
653 $a Workforce Optimization.
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Rajest, S. Suman. $3 995012
700 1 $a Bobur, Sobirov. $3 995013
700 1 $a Bhushan, Bharat. $3 255998
700 1 $a Burlea-Schiopoiu, Adriana. $3 995014
700 1 $a Obaid, Ahmed J. $3 891280
710 2 $a IGI Global. $3 529832
776 0 8 $i Print version: $z 9798369355480
830 0 $a Advances in electronic commerce (AEC) book series. $3 995015
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5548-0