Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Innovative trends shaping food marke...
~
Albattat, Ahmad, (1973-)
Innovative trends shaping food marketing and consumption
Record Type:
Electronic resources : Monograph/item
Title/Author:
Innovative trends shaping food marketing and consumptionZahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi, editors.
other author:
Yi, Zhao.
Published:
Hershey, Pennsylvania :IGI Global,2025.
Description:
1 online resource (xxvii, 592 p.) :ill.
Subject:
Food industry and tradeInternet marketing.
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8542-5
ISBN:
9798369385449$q(ebook)
Innovative trends shaping food marketing and consumption
Innovative trends shaping food marketing and consumption
[electronic resource] /Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxvii, 592 p.) :ill.
Includes bibliographic references and index.
Preface -- Chapter 1. Innovative Trends Shaping Food Marketing and Consumption: Culinary Marketing in the Digital Age - Latest Trends and Innovations -- Chapter 2. The Impact of Marketing Strategies in the Fast-Food Industry -- Chapter 3. The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies -- Chapter 4. Verifying Food Influencers on Blockchain for Transparency in Endorsements and Combating Fake Reviews -- Chapter 5.Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study -- Chapter 6. Mitigating Food Waste and Loss in Malaysia's Food Service Industry: Strategies for Sustainable Solutions -- Chapter 7. Menu Hybridization Development: Opportunity for Food Business Performance -- Chapter 8. Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth -- Chapter 9. Food Technology Innovation -- Chapter 10. Food Brand Cultivation -- Chapter 11. Environmental Food Impact -- Chapter 12. Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing -- Chapter 13. Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling -- Chapter 14. Consumer Preferences and Supermarket Retail Dynamics -- Chapter 15. Assessing Consumer Trust and Perception in Online Food Marketplaces -- Chapter 16. AI and Its Importance in the Development of the Luxury Market -- Chapter 17. Improving Food Quality With Energy-Efficient Technology in the Hotel Industry -- Chapter 18. Marketing of Food Products in Convenience Stores Using Augmented Reality -- Chapter 19. GEOfood Products, Tourism, and Ecocultural Sustainability for Vulnerable Territories: Projects and Strategies in Portuguese Geoparks -- Chapter 20. Impact of Social Media Advertising and Influencer Marketing on Plant-Based Dairy Alternative Purchase Intention: A Case of Highly Vegetarian Indian States -- Chapter 21. Research on the Influence of Consumer Inertia and Switching Costs on Repeat Purchase Intention and Countermeasures: Take the Tik Tok E-Commerce Food Category in China as an Example -- Chapter 22. Rethinking Global Food Governance From Historical Perspectives for a Sustainable Future -- About the Contributors -- Index.
"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--
Mode of access: World Wide Web.
ISBN: 9798369385449$q(ebook)Subjects--Topical Terms:
995082
Food industry and trade
--Internet marketing.Subjects--Index Terms:
Consumption.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD9000.5 / .I546 2025eb
Dewey Class. No.: 338.1/90688
Innovative trends shaping food marketing and consumption
LDR
:03886nmm a2200421 a 4500
001
681576
006
m o d
007
cr nn |||muauu
008
251124s2025 paua ob 001 0 eng d
020
$a
9798369385449$q(ebook)
020
$z
9798369385425$q(hardback)
020
$z
9798369385432$q(paperback)
035
$a
(CaBNVSL)slc00007467
035
$a
(OCoLC)1500133841
035
$a
00351235
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
041
0
$a
eng
050
4
$a
HD9000.5
$b
.I546 2025eb
082
0 4
$a
338.1/90688
$2
23
245
0 0
$a
Innovative trends shaping food marketing and consumption
$h
[electronic resource] /
$c
Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi, editors.
260
$a
Hershey, Pennsylvania :
$b
IGI Global,
$c
2025.
300
$a
1 online resource (xxvii, 592 p.) :
$b
ill.
504
$a
Includes bibliographic references and index.
505
0
$a
Preface -- Chapter 1. Innovative Trends Shaping Food Marketing and Consumption: Culinary Marketing in the Digital Age - Latest Trends and Innovations -- Chapter 2. The Impact of Marketing Strategies in the Fast-Food Industry -- Chapter 3. The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies -- Chapter 4. Verifying Food Influencers on Blockchain for Transparency in Endorsements and Combating Fake Reviews -- Chapter 5.Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study -- Chapter 6. Mitigating Food Waste and Loss in Malaysia's Food Service Industry: Strategies for Sustainable Solutions -- Chapter 7. Menu Hybridization Development: Opportunity for Food Business Performance -- Chapter 8. Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth -- Chapter 9. Food Technology Innovation -- Chapter 10. Food Brand Cultivation -- Chapter 11. Environmental Food Impact -- Chapter 12. Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing -- Chapter 13. Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling -- Chapter 14. Consumer Preferences and Supermarket Retail Dynamics -- Chapter 15. Assessing Consumer Trust and Perception in Online Food Marketplaces -- Chapter 16. AI and Its Importance in the Development of the Luxury Market -- Chapter 17. Improving Food Quality With Energy-Efficient Technology in the Hotel Industry -- Chapter 18. Marketing of Food Products in Convenience Stores Using Augmented Reality -- Chapter 19. GEOfood Products, Tourism, and Ecocultural Sustainability for Vulnerable Territories: Projects and Strategies in Portuguese Geoparks -- Chapter 20. Impact of Social Media Advertising and Influencer Marketing on Plant-Based Dairy Alternative Purchase Intention: A Case of Highly Vegetarian Indian States -- Chapter 21. Research on the Influence of Consumer Inertia and Switching Costs on Repeat Purchase Intention and Countermeasures: Take the Tik Tok E-Commerce Food Category in China as an Example -- Chapter 22. Rethinking Global Food Governance From Historical Perspectives for a Sustainable Future -- About the Contributors -- Index.
520
3
$a
"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--
$c
Provided by publisher.
538
$a
Mode of access: World Wide Web.
650
0
$a
Food industry and trade
$x
Internet marketing.
$3
995082
650
0
$a
Consumer behavior.
$3
185170
650
0
$a
Social media
$x
Influence.
$3
822293
650
0
$a
Food industry and trace
$x
Marketing
$x
Technological innovations.
$3
995083
653
$a
Consumption.
653
$a
Culinary Marketing.
653
$a
Digital Technology.
653
$a
Economics and Economic Theory.
653
$a
Food Marketing.
653
$a
Influencer Marketing.
653
$a
Marketing and Consumer Science.
653
$a
Quality Management.
653
$a
Social Media.
653
$a
Sustainability.
653
$a
Waste Management.
655
4
$a
Electronic books.
$2
local.
$3
214472
700
1
$a
Yi, Zhao.
$3
995080
700
1
$a
Fakir, Fatima Zahra.
$3
995081
700
1
$a
Albattat, Ahmad,
$d
1973-
$3
974169
700
1
$a
Hussain, Zahid,
$d
1996-
$3
995079
710
2
$a
IGI Global.
$3
529832
776
0 8
$i
Print version:
$z
9798369385425
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8542-5
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000254665
電子館藏
1圖書
電子書
EB HD9000.5 .I546 2025eb 2025
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8542-5
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login