國立高雄大學圖資館 |

Language: English

Back

Marketing technology-infused hospita...

Abrar, Muhammad, (1976-)

Marketing technology-infused hospitalityupskilling frontline employees for competitiveness /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing technology-infused hospitalityedited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed.
Reminder of title:	upskilling frontline employees for competitiveness /
other author:	Ahmad, Bashir,
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing,2025.
Description:	1 online resource (xvii, 468 p.) :ill. (some col.)
Subject:	Hospitality industryMarketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7127-5
ISBN:	9798369371299$q(ebook)

Marketing technology-infused hospitalityupskilling frontline employees for competitiveness /
Marketing technology-infused hospitalityupskilling frontline employees for competitiveness /[electronic resource] :edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xvii, 468 p.) :ill. (some col.) - Advances in hospitality, tourism, and the services industry (AHTSI) book series. - Advances in hospitality, tourism, and the services industry (AHTSI) book series..

Includes bibliographical references and index.

Chapter 1. Strategies for frontline employees to build customer relationships -- Chapter 2. Smart hotel technologies redefining guest convenience and operational efficiency -- Chapter 3. From bits to brilliant teams: AI and digital talent management in tourism and hospitality -- Chapter 4. Enhancing hotel customer service with AI-powered Chatbots -- Chapter 5. The role of artificial intelligence in driving sustainability in the tourism industry: a marketing perspective -- Chapter 6. Assessing the significance of skill development, challenge, and personal growth in airline employee motivation -- Chapter 7. The role of social media marketing for the hospitality business -- Chapter 8. Crafting digital destinations via effective social media strategies for hospitality industry -- Chapter 9. Innovative solutions for employee well-being in the digital hospitality era -- Chapter 10.Innovative tech strategies for employee wellness in hospitality -- Chapter 11. Sustainable tourism development through responsible and creative desinations -- Chapter 12. Sustainability through technology: how innovations are driuving eco-friendly hospitality practices -- Chapter 13. Exploring the impact of emerging technologies on the hospitality industry -- Chapter 14. The use of technology in small hospitality businesses in Pakistan: a review and comparison with India.

"This book is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities to empower and upskill frontline workers for a competitive edge"--

Mode of access: World Wide Web.

ISBN: 9798369371299$q(ebook)Subjects--Topical Terms:

218859
Hospitality industry
--Marketing.Subjects--Index Terms:

Artificial Intelligence.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: TX911.3.M3 / M375 2025eb

Dewey Class. No.: 647.94068/8

Marketing technology-infused hospitalityupskilling frontline employees for competitiveness /
LDR:03201nmm a2200433 a 4500 001 681585
006 m o d
007 cr nn |||muauu
008 251124s2025 paua ob 001 0 eng d
020 $a 9798369371299$q(ebook)
020 $z 9798369371282$q(softcover)
020 $z 9798369371275$q(hardback)
035 $a (CaBNVSL)slc00007363
035 $a (OCoLC)1476523735
035 $a 00346983
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
041 0 $a eng
050 4 $a TX911.3.M3 $b M375 2025eb
082 0 4 $a 647.94068/8 $2 23/eng/20241205
245 0 0 $a Marketing technology-infused hospitality $h [electronic resource] : $b upskilling frontline employees for competitiveness / $c edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed.
260 $a Hershey, Pennsylvania : $b IGI Global Scientific Publishing, $c 2025.
300 $a 1 online resource (xvii, 468 p.) : $b ill. (some col.)
490 1 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Strategies for frontline employees to build customer relationships -- Chapter 2. Smart hotel technologies redefining guest convenience and operational efficiency -- Chapter 3. From bits to brilliant teams: AI and digital talent management in tourism and hospitality -- Chapter 4. Enhancing hotel customer service with AI-powered Chatbots -- Chapter 5. The role of artificial intelligence in driving sustainability in the tourism industry: a marketing perspective -- Chapter 6. Assessing the significance of skill development, challenge, and personal growth in airline employee motivation -- Chapter 7. The role of social media marketing for the hospitality business -- Chapter 8. Crafting digital destinations via effective social media strategies for hospitality industry -- Chapter 9. Innovative solutions for employee well-being in the digital hospitality era -- Chapter 10.Innovative tech strategies for employee wellness in hospitality -- Chapter 11. Sustainable tourism development through responsible and creative desinations -- Chapter 12. Sustainability through technology: how innovations are driuving eco-friendly hospitality practices -- Chapter 13. Exploring the impact of emerging technologies on the hospitality industry -- Chapter 14. The use of technology in small hospitality businesses in Pakistan: a review and comparison with India.
520 3 $a "This book is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities to empower and upskill frontline workers for a competitive edge"-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Hospitality industry $x Marketing. $3 218859
650 0 $a Hospitality industry $x Data processing. $3 220949
650 0 $a Hospitality industry $x Employees $x Training of. $3 995106
650 0 $a Electronic commerce. $3 189326
653 $a Artificial Intelligence.
653 $a Competition.
653 $a Customer Relations.
653 $a Customer Service.
653 $a Digital Technology.
653 $a Employee Wellbeing.
653 $a Hospitality and Tourism.
653 $a Marketing and Consumer Behavior.
653 $a Social Media.
653 $a Upskilling.
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Ahmad, Bashir, $d 1984- $3 995104
700 1 $a Abrar, Muhammad, $d 1976- $3 974118
700 1 $a Saeed, Munazza, $d 1986- $3 995105
710 2 $a IGI Global. $3 529832
776 0 $c (Original) $w (DLC)2024052931
776 0 8 $i Print version: $z 9798369371275 $w (DLC) 2024052931
830 0 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series. $3 952187
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7127-5