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Marketing and smart technologiesproceedings of ICMarkTech 2024.Volume 1 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and smart technologiesedited by José Luís Reis ... [et al.].
Reminder of title:	proceedings of ICMarkTech 2024.
remainder title:	ICMarkTech 2024
other author:	Reis, José Luís.
corporate name:
Published:	Singapore :Springer Nature Singapore :2025.
Description:	xvi, 947 p. :ill. (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	MarketingCongresses.Technological innovations
Online resource:	https://doi.org/10.1007/978-981-96-3077-6
ISBN:	9789819630776$q(electronic bk.)

Marketing and smart technologiesproceedings of ICMarkTech 2024.Volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2024.Volume 1 /[electronic resource] :ICMarkTech 2024edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2025. - xvi, 947 p. :ill. (chiefly color), digital ;24 cm. - Smart innovation, systems and technologies,v. 4382190-3026 ;. - Smart innovation, systems and technologies ;v.12..

Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing -- Chapter 2: New Technologies in Casino Marketing -- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study -- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers -- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument -- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study -- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions -- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms -- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis -- Chapter 10: The Role of AI in B2B E-business -- etc.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819630776$q(electronic bk.)

Standard No.: 10.1007/978-981-96-3077-6doiSubjects--Topical Terms:

893801
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

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