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Pharma, prices and powerreshaping pharmaceutical pricing negotiations for a healthier future /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Pharma, prices and powerby Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque.
Reminder of title:	reshaping pharmaceutical pricing negotiations for a healthier future /
Author:	Falcão, Horacio.
other author:	Gouveia, Rodrigo.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xvii, 207 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	DrugsPrices.
Online resource:	https://doi.org/10.1007/978-3-031-93933-4
ISBN:	9783031939334$q(electronic bk.)

Pharma, prices and powerreshaping pharmaceutical pricing negotiations for a healthier future /
Falcão, Horacio.

Pharma, prices and powerreshaping pharmaceutical pricing negotiations for a healthier future /[electronic resource] :by Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque. - Cham :Springer Nature Switzerland :2025. - xvii, 207 p. :ill., digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

1. Introduction -- 2. Understanding Healthcare systems and their Negotiations -- 3. The Government (Payer) Challenge -- 4. The Biopharma Challenge -- 5. P&R Negotiation Challenges -- 6. What Can You Do Differently -- 7. Conclusion.

This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.

ISBN: 9783031939334$q(electronic bk.)

Standard No.: 10.1007/978-3-031-93933-4doiSubjects--Topical Terms:

712805
Drugs
--Prices.

LC Class. No.: HD9665.4

Dewey Class. No.: 338.476151

Pharma, prices and powerreshaping pharmaceutical pricing negotiations for a healthier future /
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505 0 $a 1. Introduction -- 2. Understanding Healthcare systems and their Negotiations -- 3. The Government (Payer) Challenge -- 4. The Biopharma Challenge -- 5. P&R Negotiation Challenges -- 6. What Can You Do Differently -- 7. Conclusion.
520 $a This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.
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