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Digital business transformation in Africa.Volume I,Business model innovation

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital business transformation in Africa.by Thomas Anning-Dorson.
remainder title:	Business model innovation
Author:	Anning-Dorson, Thomas.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xxiv, 311 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Business enterprisesTechnological innovationsAfrica.
Online resource:	https://doi.org/10.1007/978-3-031-91756-1
ISBN:	9783031917561$q(electronic bk.)

Digital business transformation in Africa.Volume I,Business model innovation
Anning-Dorson, Thomas.

Digital business transformation in Africa.Volume I,Business model innovation[electronic resource] /Business model innovationby Thomas Anning-Dorson. - Cham :Springer Nature Switzerland :2025. - xxiv, 311 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in technology and innovation in Africa. - Palgrave studies in technology and innovation in Africa..

Preface: Witnessing Africa's Digital Renaissance -- Chapter 1: Introducing Africa's Digital Business Model Innovation -- Chapter 2: Theorizing Digital Business Innovation in Africa -- Chapter 3: The Evolution and Impact of Business Models in Africa's Emerging Digital Economy -- Chapter 4: Digital Transformation Patterns: A Service-Dominant Business Model Perspective -- Chapter 5: ADAPT: Guiding Digital Transformation in African Markets -- Chapter 6: Building Digital Trust: How African Consumers Are Reshaping Online Business Models -- Chapter 7: Social Commerce in Africa: A Multi-Platform Analysis of Value Co-Creation and Sustainable Business Models -- Chapter 8: African Digital Startup Ecosystems: Analysis of Business Model Innovation -- Chapter 9: Transforming Digital Inclusion in Africa through Innovative Business Models: A Multiple-Case Study Approach -- Chapter 10: Sustaining Digital Business Models in Africa: A Mixed-Method Study of Video Streaming Platforms -- Chapter 11: Future Trajectories of Digital Business Transformation in Africa: Strategic Implications and Theoretical Perspectives -- Chapter 12: Conclusion: Charting the Future of Africa's Digital Transformation.

This timely and insightful book offers an original and nuanced perspective on Africa's digital transformation. It effectively reframes the narrative beyond leapfrogging to highlight the continent's vibrant, innovative, and locally adapted business models. Prof Anning-Dorson provides a robust theoretical foundation and skillfully blends global theories with rich and diverse African contexts to illustrate uniquely African dynamics in fintech, e-commerce, and digital inclusion. This masterpiece is essential reading for scholars, policymakers, and practitioners alike; it reveals not only Africa's digital transformation trajectory but also profound lessons applicable to emerging markets worldwide. Prof Daniel Maduku, College of Business, University of Doha for Science and Technology, Qatar As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets. Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa. Thomas Anning-Dorson is an Associate Professor at the University of the Witwatersrand, South Africa. His research, teaching and consultancy work has explored value at the corporate, customer, and societal levels, in the fields of innovation, the digital economy, marketing, and strategy, and with a specific focus on Africa and emerging markets. He has contributed to research projects at the University of Oxford, McGill University and the University of Ghana. He has published widely in books and journals.

ISBN: 9783031917561$q(electronic bk.)

Standard No.: 10.1007/978-3-031-91756-1doiSubjects--Topical Terms:

923916
Business enterprises
--Technological innovations--Africa.

LC Class. No.: HC800.Z9

Dewey Class. No.: 658.05096

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