國立高雄大學圖資館 |

Language: English

Back

Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Empowering digital transformationedited by Anna K. Zarkada.
Reminder of title:	proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
remainder title:	2025 GMA-GAMMA Joint Symposium
other author:	Zarkada, Anna K.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	viii, 241 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-031-96930-0
ISBN:	9783031969300$q(electronic bk.)

Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /[electronic resource] :2025 GMA-GAMMA Joint Symposiumedited by Anna K. Zarkada. - Cham :Springer Nature Switzerland :2025. - viii, 241 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.

ISBN: 9783031969300$q(electronic bk.)

Standard No.: 10.1007/978-3-031-96930-0doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
LDR:02217nmm a2200349 a 4500 001 684951
003 DE-He213
005 20250703130302.0
006 m d
007 cr nn 008maaau
008 260129s2025 sz s 0 eng d
020 $a 9783031969300$q(electronic bk.)
020 $a 9783031969294$q(paper)
024 7 $a 10.1007/978-3-031-96930-0 $2 doi
035 $a 978-3-031-96930-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .E55 2025
245 0 0 $a Empowering digital transformation $h [electronic resource] : $b proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 / $c edited by Anna K. Zarkada.
246 3 $a 2025 GMA-GAMMA Joint Symposium
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a viii, 241 p. : $b ill. (some col.), digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
490 1 $a Springer proceedings in business and economics, $x 2198-7254
520 $a This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.
650 0 $a Marketing $3 236505
650 1 4 $a Marketing. $3 182957
650 2 4 $a Sustainability. $3 376755
650 2 4 $a IT in Business. $3 703717
650 2 4 $a Organization. $3 180004
700 1 $a Zarkada, Anna K. $3 998584
710 2 $a SpringerLink (Online service) $3 273601
711 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
773 0 $t Springer Nature eBook
830 0 $a Springer proceedings in business and economics. $3 678321
856 4 0 $u https://doi.org/10.1007/978-3-031-96930-0
950 $a Business and Management (SpringerNature-41169)