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Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Empowering digital transformationedited by Anna K. Zarkada.
其他題名:	proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
其他題名:	2025 GMA-GAMMA Joint Symposium
其他作者:	Zarkada, Anna K.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	viii, 241 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing
電子資源:	https://doi.org/10.1007/978-3-031-96930-0
ISBN:	9783031969300$q(electronic bk.)

Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /[electronic resource] :2025 GMA-GAMMA Joint Symposiumedited by Anna K. Zarkada. - Cham :Springer Nature Switzerland :2025. - viii, 241 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.

ISBN: 9783031969300$q(electronic bk.)

Standard No.: 10.1007/978-3-031-96930-0doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Empowering digital transformationproceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 /
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