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B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	B2B marketing guidebook.edited by Uwe Seebacher.
其他題名:	Advanced B2B marketing tactics, AI, and case studies
其他作者:	Seebacher, Uwe G.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xv, 737 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Industrial marketing.
電子資源:	https://doi.org/10.1007/978-3-031-91195-8
ISBN:	9783031911958$q(electronic bk.)

B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies
B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies[electronic resource] /Advanced B2B marketing tactics, AI, and case studiesedited by Uwe Seebacher. - Second edition. - Cham :Springer Nature Switzerland :2025. - xv, 737 p. :ill., digital ;24 cm. - Contributions to management science,2197-716X. - Contributions to management science..

The future of B2B marketing isn't coming - it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.

ISBN: 9783031911958$q(electronic bk.)

Standard No.: 10.1007/978-3-031-91195-8doiSubjects--Topical Terms:

202058
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

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