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Strategic innovative marketing and tourismcreative solutions and digital transformation challenges--11th ICSIMAT, Brasov, Romania, 2024 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic innovative marketing and tourismedited by Androniki Kavoura, Victor-Alexandru Briciu, Arabela Briciu.
Reminder of title:	creative solutions and digital transformation challenges--11th ICSIMAT, Brasov, Romania, 2024 /
remainder title:	ICSIMAT
other author:	Kavoura, Androniki.
corporate name:
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xxii, 953 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	TourismCongresses.
Online resource:	https://doi.org/10.1007/978-3-031-81962-9
ISBN:	9783031819629$q(electronic bk.)

Strategic innovative marketing and tourismcreative solutions and digital transformation challenges--11th ICSIMAT, Brasov, Romania, 2024 /
Strategic innovative marketing and tourismcreative solutions and digital transformation challenges--11th ICSIMAT, Brasov, Romania, 2024 /[electronic resource] :ICSIMATedited by Androniki Kavoura, Victor-Alexandru Briciu, Arabela Briciu. - Cham :Springer Nature Switzerland :2025. - xxii, 953 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

Open access.

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

ISBN: 9783031819629$q(electronic bk.)

Standard No.: 10.1007/978-3-031-81962-9doiSubjects--Topical Terms:

384432
Tourism
--Congresses.

LC Class. No.: G154.9

Dewey Class. No.: 338.4791

Strategic innovative marketing and tourismcreative solutions and digital transformation challenges--11th ICSIMAT, Brasov, Romania, 2024 /
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