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Consumer activism in Chinavideo and beyond /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer activism in Chinaby Zizheng Yu.
Reminder of title:	video and beyond /
Author:	Yu, Zizheng.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xvii, 243 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Consumer movementsChina.
Online resource:	https://doi.org/10.1007/978-3-031-83258-1
ISBN:	9783031832581$q(electronic bk.)

Consumer activism in Chinavideo and beyond /
Yu, Zizheng.

Consumer activism in Chinavideo and beyond /[electronic resource] :by Zizheng Yu. - Cham :Springer Nature Switzerland :2025. - xvii, 243 p. :ill., digital ;24 cm. - Consumption and public life,2947-8235. - Consumption and public life..

1. Understanding Consumer Activism and Its Evolution Path in Chinese Society: An Introduction -- 2. A History of Consumer Activism in the Chinese Socio-political Context -- 3. Short Video Activism Tactics: An Innovative Media Practice -- 4. Unveiling Grievances and Hidden Impacts behind Chinese Consumers' Online Consumer Activism Tactics -- 5. Illustrating the Hybrid Dynamics of "Consumer Video Activism" in China -- 6. Consumers, Businesses, Media, and Government: The "Consumer Sphere" in the Womb -- 7. There is a Crack in Everything.

"This book provides one of the first original, timely, and empirically-rich analyses of an emerging and critical social and political phenomenon in contemporary China: consumer activism, especially in the realm of short video-based consumer activism. Drawing on first-hand qualitative data and analysis, Zizheng Yu extends a long-standing discussion on consumer activism in China and offers essential insights into the influence of increasingly popular video-based social media platforms on China's political landscape. This book is valuable for scholars across disciplines seeking to understand the intersections of politics, culture, consumption, and technology in contemporary China." -Jun Liu, University of Copenhagen, Denmark This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice. Zizheng Yu is Lecturer in Promotional Media, University of Exeter, UK.

ISBN: 9783031832581$q(electronic bk.)

Standard No.: 10.1007/978-3-031-83258-1doiSubjects--Topical Terms:

1001416
Consumer movements
--China.

LC Class. No.: HC430.C6

Dewey Class. No.: 381.320951

Consumer activism in Chinavideo and beyond /
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520 $a "This book provides one of the first original, timely, and empirically-rich analyses of an emerging and critical social and political phenomenon in contemporary China: consumer activism, especially in the realm of short video-based consumer activism. Drawing on first-hand qualitative data and analysis, Zizheng Yu extends a long-standing discussion on consumer activism in China and offers essential insights into the influence of increasingly popular video-based social media platforms on China's political landscape. This book is valuable for scholars across disciplines seeking to understand the intersections of politics, culture, consumption, and technology in contemporary China." -Jun Liu, University of Copenhagen, Denmark This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice. Zizheng Yu is Lecturer in Promotional Media, University of Exeter, UK.
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