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Political marketing in the 2024 U.S. presidential election

Record Type:	Electronic resources : Monograph/item
Title/Author:	Political marketing in the 2024 U.S. presidential election edited by Jamie Gillies.
other author:	Gillies, Jamie.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	ix, 127 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Advertising, PoliticalHistory21st century.United States
Online resource:	https://doi.org/10.1007/978-3-031-98561-4
ISBN:	9783031985614$q(electronic bk.)

Political marketing in the 2024 U.S. presidential election
Political marketing in the 2024 U.S. presidential election [electronic resource] /edited by Jamie Gillies. - Cham :Springer Nature Switzerland :2025. - ix, 127 p. :ill., digital ;24 cm. - Palgrave studies in political marketing and management,2946-2622. - Palgrave studies in political marketing and management..

Chapter 1 Introduction The Age of Trump -- Chapter 2 The Dodge and Weave Trump the 2024 Presidential Election and the End of Politics -- Chapter 3 Trumps Populism and the 2024 Election Sustaining an Enduring Market Appeal -- Chapter 4 From The White House to Almost the Big House and Back to the White House The Incredible Story of the Trump Brand 2020 to 2024 -- Chapter 5 Hyper Masculinity on the Ballot Gender Identity Politics Appeals on the Right of the Political Spectrum and the 2024 US Presidential Elections -- Chapter 6 Kamala Harriss Presidential Marketing Strategy in 2024 -- Chapter 7 You Cant Just Be the AntiTrump When Youre A Liability Too Joe Biden Kamala Harris and ReBranding in the 2024 Campaign -- Chapter 8 Conclusion The Second Trump Experiment.

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, It uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories. Jamie Gillies is Professor and Chair of the Department of Journalism and Communications and the Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of four other volumes on American and Canadian elections in the Palgrave Studies in Political Marketing and Management series.

ISBN: 9783031985614$q(electronic bk.)

Standard No.: 10.1007/978-3-031-98561-4doiSubjects--Topical Terms:

920241
Advertising, Political
--History--United States--21st century.

LC Class. No.: JF2112.A4 / P65 2025

Dewey Class. No.: 324.73097309052

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505 0 $a Chapter 1 Introduction The Age of Trump -- Chapter 2 The Dodge and Weave Trump the 2024 Presidential Election and the End of Politics -- Chapter 3 Trumps Populism and the 2024 Election Sustaining an Enduring Market Appeal -- Chapter 4 From The White House to Almost the Big House and Back to the White House The Incredible Story of the Trump Brand 2020 to 2024 -- Chapter 5 Hyper Masculinity on the Ballot Gender Identity Politics Appeals on the Right of the Political Spectrum and the 2024 US Presidential Elections -- Chapter 6 Kamala Harriss Presidential Marketing Strategy in 2024 -- Chapter 7 You Cant Just Be the AntiTrump When Youre A Liability Too Joe Biden Kamala Harris and ReBranding in the 2024 Campaign -- Chapter 8 Conclusion The Second Trump Experiment.
520 $a This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, It uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories. Jamie Gillies is Professor and Chair of the Department of Journalism and Communications and the Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of four other volumes on American and Canadian elections in the Palgrave Studies in Political Marketing and Management series.
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