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Advances in advertising research XVmoving forward, looking back : advertising in the advent of AI /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in advertising research XVedited by Christina Boutsouki ... [et al.].
Reminder of title:	moving forward, looking back : advertising in the advent of AI /
other author:	Boutsouki, Christina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2025.
Description:	xiii, 363 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Advertising
Online resource:	https://doi.org/10.1007/978-3-658-49114-7
ISBN:	9783658491147$q(electronic bk.)

Advances in advertising research XVmoving forward, looking back : advertising in the advent of AI /
Advances in advertising research XVmoving forward, looking back : advertising in the advent of AI /[electronic resource] :edited by Christina Boutsouki ... [et al.]. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xiii, 363 p. :ill. (some col.), digital ;24 cm. - European Advertising Academy,2626-0336. - European Advertising Academy..

Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management. The Editors Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.

ISBN: 9783658491147$q(electronic bk.)

Standard No.: 10.1007/978-3-658-49114-7doiSubjects--Topical Terms:

282745
Advertising

LC Class. No.: HF5802.5

Dewey Class. No.: 659.1

Advances in advertising research XVmoving forward, looking back : advertising in the advent of AI /
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