國立高雄大學圖資館 |

Language: English

Back

Challenges and opportunities in the artificial intelligence era

Record Type:	Electronic resources : Monograph/item
Title/Author:	Challenges and opportunities in the artificial intelligence eraedited by Carolina Machado, Joao Paulo Davim.
other author:	Machado, Carolina.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xiii, 243 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Artificial intelligenceBusiness applications.
Online resource:	https://doi.org/10.1007/978-3-031-85272-5
ISBN:	9783031852725$q(electronic bk.)

Challenges and opportunities in the artificial intelligence era
Challenges and opportunities in the artificial intelligence era[electronic resource] /edited by Carolina Machado, Joao Paulo Davim. - Cham :Springer Nature Switzerland :2025. - xiii, 243 p. :ill., digital ;24 cm.

Chapter 1. Dave's decision: what would you do? -- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era -- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture -- Chapter 4. Artificial intelligence (AI), labor relations & human resource management -- Chapter 5. Harmony in the Workplace: Human- Robot Collaboration and Tuning Employees' Perceptions Through HRM Practices -- Chapter 6. AI in Finance: Applications and Challenges -- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations -- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing -- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness -- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC -- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow's Human Resource Management.

This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks. The importance of artificial intelligence in business innovation lies in AI's ability to drive efficient automation, provide strategic insights through advanced data analysis and catalyse the development of personalized products and services, resulting in more effective operations and agile responses to market demands. This book will be read by academics, researchers, managers, engineers, practitioners, and other professionals in different sectors of business and management.

ISBN: 9783031852725$q(electronic bk.)

Standard No.: 10.1007/978-3-031-85272-5doiSubjects--Topical Terms:

996997
Artificial intelligence
--Business applications.

LC Class. No.: HD45 / .C43 2025

Dewey Class. No.: 658.514

Challenges and opportunities in the artificial intelligence era
LDR:02725nmm a22003255a 4500 001 692754
003 DE-He213
005 20251202144014.0
006 m d
007 cr nn 008maaau
008 260622s2025 sz s 0 eng d
020 $a 9783031852725$q(electronic bk.)
020 $a 9783031852718$q(paper)
024 7 $a 10.1007/978-3-031-85272-5 $2 doi
035 $a 978-3-031-85272-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HD45 $b .C43 2025
072 7 $a UYQ $2 bicssc
072 7 $a COM004000 $2 bisacsh
072 7 $a UYQ $2 thema
082 0 4 $a 658.514 $2 23
090 $a HD45 $b .C437 2025
245 0 0 $a Challenges and opportunities in the artificial intelligence era $h [electronic resource] / $c edited by Carolina Machado, Joao Paulo Davim.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xiii, 243 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. Dave's decision: what would you do? -- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era -- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture -- Chapter 4. Artificial intelligence (AI), labor relations & human resource management -- Chapter 5. Harmony in the Workplace: Human- Robot Collaboration and Tuning Employees' Perceptions Through HRM Practices -- Chapter 6. AI in Finance: Applications and Challenges -- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations -- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing -- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness -- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC -- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow's Human Resource Management.
520 $a This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks. The importance of artificial intelligence in business innovation lies in AI's ability to drive efficient automation, provide strategic insights through advanced data analysis and catalyse the development of personalized products and services, resulting in more effective operations and agile responses to market demands. This book will be read by academics, researchers, managers, engineers, practitioners, and other professionals in different sectors of business and management.
650 0 $a Artificial intelligence $x Business applications. $3 996997
650 0 $a Artificial intelligence $x Moral and ethical aspects. $3 611796
650 0 $a Organizational change. $3 183373
650 1 4 $a Artificial Intelligence. $3 212515
650 2 4 $a Innovation and Technology Management. $3 913107
650 2 4 $a Business Ethics. $3 731091
650 2 4 $a Knowledge Based Systems. $3 913337
650 2 4 $a IT in Business. $3 703717
650 2 4 $a Business Strategy and Leadership. $3 914887
700 1 $a Machado, Carolina. $3 677941
700 1 $a Davim, Joao Paulo. $3 524559
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-85272-5
950 $a Artificial Intelligence (R0) (SpringerNature-85269)