行銷學 : 原理與觀點
Bearden, William O

 

  • 行銷學 : 原理與觀點
  • Record Type: Language materials, printed : monographic
    Title Information: 原理與觀點
    Author: 貝爾登
    Secondary Intellectual Responsibility: 拉佛基
    Secondary Intellectual Responsibility: 埃格蘭
    Secondary Intellectual Responsibility: 張威龍,
    Secondary Intellectual Responsibility: 陳明杰,
    Secondary Intellectual Responsibility: 王居卿,
    Place of Publication: 臺北縣三重市
    Published: 前程企管;
    Year of Publication: 2002[民91]
    Edition: 三版
    Description: 546面圖 : 27公分;
    Subject: 市場學 -
    Notes: 含索引
    [NT 15001349]: 行銷學原理與觀點
    ISBN: 957-03-4844-5
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