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如何有效包裝善因行銷於消費者購買決策之廣告訊息 = Effects of...

郭淑慧

如何有效包裝善因行銷於消費者購買決策之廣告訊息 = Effects of cause-related Marketing on consumer purchase decision : It depends on how you frame the advertisement

Record Type:	Language materials, printed : monographic
Paralel Title:	Effects of cause-related Marketing on consumer purchase decision
Title Information:	It depends on how you frame the advertisement
Author:	郭淑慧,
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2006[民95]
Description:	1冊圖，表 : 30公分;
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/74375080467867306976
Notes:	指導教授：張純端
Notes:	參考書目：面55-59

如何有效包裝善因行銷於消費者購買決策之廣告訊息 = Effects of cause-related Marketing on consumer purchase decision : It depends on how you frame the advertisement
郭, 淑慧

如何有效包裝善因行銷於消費者購買決策之廣告訊息 = Effects of cause-related Marketing on consumer purchase decision : It depends on how you frame the advertisement / 郭淑慧撰 - [高雄市] : 撰者, 2006[民95]. - 1冊 ; 圖，表 ; 30公分.
指導教授：張純端參考書目：面55-59.

如何有效包裝善因行銷於消費者購買決策之廣告訊息 = Effects of cause-related Marketing on consumer purchase decision : It depends on how you frame the advertisement
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