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[ subject:"Internet advertising." ]
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The online advertising playbook :pro...
~
Advertising Research Foundation.
The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The online advertising playbook :Joe Plummer ... [et al.].
其他題名:
proven strategies and tested tactics from the advertising research foundation /
其他作者:
Plummer, Joe.
出版者:
Hoboken, NJ :Wiley,c2007.
面頁冊數:
xvi, 302 p. :ill. ;24 cm.
標題:
Internet advertising.
電子資源:
http://www.loc.gov/catdir/toc/ecip0710/2007002550.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html
ISBN:
9780470051054 (cloth) :
The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /
The online advertising playbook :
proven strategies and tested tactics from the advertising research foundation /Joe Plummer ... [et al.]. - Hoboken, NJ :Wiley,c2007. - xvi, 302 p. :ill. ;24 cm.
Includes bibliographical references and index.
Targeting approaches and marketing objectives -- Advertising reach and frequency of exposure -- Winning strategies in online advertising -- Display advertising and executional elements -- The search market -- Online audience and advertising effectiveness measurement -- Online shopping and buying -- Advertsing personally : email and word of mouth -- Futures.
ISBN: 9780470051054 (cloth) :NT$813
LCCN: 2007002550Subjects--Topical Terms:
208231
Internet advertising.
LC Class. No.: HF6146.I58 / O58 2007
Dewey Class. No.: 659.14/4
The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /
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