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Luxury brands in China and India

Atwal, Glyn.

Luxury brands in China and India

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Luxury brands in China and Indiaby Glyn Atwal, Douglas Bryson.
作者:	Atwal, Glyn.
其他作者:	Bryson, Douglas.
出版者:	London :Palgrave Macmillan UK :2017.
面頁冊數:	xvii, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Luxury goods industryChina.
電子資源:	http://dx.doi.org/10.1057/978-1-137-54715-6
ISBN:	9781137547156$q(electronic bk.)

Luxury brands in China and India
Atwal, Glyn.

Luxury brands in China and India[electronic resource] /by Glyn Atwal, Douglas Bryson. - London :Palgrave Macmillan UK :2017. - xvii, 256 p. :ill., digital ;24 cm.

Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

ISBN: 9781137547156$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54715-6doiSubjects--Topical Terms:

787201
Luxury goods industry
--China.

LC Class. No.: HD9999.L852 / A89 2017

Dewey Class. No.: 338.47

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505 0 $a Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.
520 $a This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
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