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Direct marketing in actioncutting-ed...
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Thomas, Andrew R.
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Direct marketing in actionedited by Andrew R. Thomas ... [et al.].
Reminder of title:
cutting-edge strategies for finding and keeping the best customers /
other author:
Thomas, Andrew R.
Published:
Westport, Conn. :Praeger Publishers,2007.
Description:
xiv, 218 p. :ill. ;25 cm.
Subject:
Target marketing.
Online resource:
http://ebooks.greenwood.com/reader.jsp?x=C9223&p=cover
ISBN:
0313084513 (electronic bk.)
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
Direct marketing in action
cutting-edge strategies for finding and keeping the best customers /[electronic resource] :edited by Andrew R. Thomas ... [et al.]. - Westport, Conn. :Praeger Publishers,2007. - xiv, 218 p. :ill. ;25 cm.
Includes bibliographical references (p. [195]-199) and index.
What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.
Access is limited to subscribers of ebooks.greenwood.com.
ISBN: 0313084513 (electronic bk.)
Standard No.: 9780313084515(electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
298632
Target marketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.126 / .D57 2007eb
Dewey Class. No.: 658.8/72
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
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cutting-edge strategies for finding and keeping the best customers /
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2007.
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xiv, 218 p. :
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Includes bibliographical references (p. [195]-199) and index.
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What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
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000000019940
電子館藏
1圖書
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EB HF5415.126 T454 2007
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1 records • Pages 1 •
1
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http://ebooks.greenwood.com/reader.jsp?x=C9223&p=cover
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