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A framework for marketing management /
~
Kotler, Philip.
A framework for marketing management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
A framework for marketing management /Philip Kotler.
remainder title:
Marketing management.
Author:
Kotler, Philip.
Published:
Upper Saddle River, N.J. :Prentice Hall,c2003.
Description:
xx, 363 p. :ill. ;23 cm.
Subject:
MarketingManagement.
ISBN:
0131204270
A framework for marketing management /
Kotler, Philip.
A framework for marketing management /
Marketing management.Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - xx, 363 p. :ill. ;23 cm.
Includes bibliographical references and index.
ISBN: 0131204270
LCCN: 2002029019Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / K636
Dewey Class. No.: 658.8
A framework for marketing management /
LDR
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Kotler, Philip.
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A framework for marketing management /
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Philip Kotler.
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Marketing management.
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2nd ed.
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Upper Saddle River, N.J. :
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c2003.
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Prentice Hall,
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xx, 363 p. :
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ill. ;
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23 cm.
504
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Includes bibliographical references and index.
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Marketing
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Management.
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200067
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