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The rise of marketing and market res...

Berghoff, Hartmut.

The rise of marketing and market research

Record Type:	Electronic resources : Monograph/item
Title/Author:	The rise of marketing and market researchedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
other author:	Berghoff, Hartmut.
Published:	New York, NY :Palgrave Macmillan,2012.
Description:	1 online resource.
Notes:	Includes index.
Subject:	MarketingHistory.
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137071286
ISBN:	9781137071286 (electronic bk.)

The rise of marketing and market research
The rise of marketing and market research[electronic resource] /edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. - New York, NY :Palgrave Macmillan,2012. - 1 online resource. - Worlds of consumption.

Includes index.

Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

ISBN: 9781137071286 (electronic bk.)

Source: 608177Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

642813
Marketing
--History.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .R55175 2012

Dewey Class. No.: 381.09

The rise of marketing and market research
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245 0 4 $a The rise of marketing and market research $h [electronic resource] / $c edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
260 $a New York, NY : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource.
490 0 $a Worlds of consumption
500 $a Includes index.
520 $a Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
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700 1 $a Berghoff, Hartmut. $3 564576
700 1 $a Scranton, Philip. $3 642812
700 1 $a Spiekermann, Uwe, $d 1963- $3 564577
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