Record Type: |
Electronic resources
: Monograph/item
|
Title/Author: |
Marketing in culturally distant countriesby Giovanna Magnani. |
Reminder of title: |
managing the 4Ps in cross-cultural contexts / |
Author: |
Magnani, Giovanna. |
Published: |
Cham :Springer International Publishing :2022. |
Description: |
xv, 184 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
Subject: |
Marketing. |
Online resource: |
https://doi.org/10.1007/978-3-031-04832-6 |
ISBN: |
9783031048326$q(electronic bk.) |