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[ subject:"Toyota Jidōsha Kabushiki Kaisha" ]
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Toyota's global marketing strategyin...
~
Hibino, Shōzō, (1940-)
Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Toyota's global marketing strategyShozo Hibino, Koichiro Noguchi, Gerhard Plenert.
其他題名:
innovation through breakthrough thinking and kaizen /
作者:
Hibino, Shōzō,
其他作者:
Noguchi, Koichiro,
出版者:
Boca Raton, FL :CRC Press,2017.
面頁冊數:
1 online resource (xviii, 166 p.)
標題:
MarketingPlanning.
電子資源:
https://www.taylorfrancis.com/books/9781315163567
ISBN:
9781315163567 (ebk.)
Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /
Hibino, Shōzō,1940-
Toyota's global marketing strategy
innovation through breakthrough thinking and kaizen /[electronic resource] :Shozo Hibino, Koichiro Noguchi, Gerhard Plenert. - Boca Raton, FL :CRC Press,2017. - 1 online resource (xviii, 166 p.)
Includes bibliographical references.
Prologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4: a company that nurtures people : the people involvement principle -- Secret ingredient #5: exploring the reason for existence : the purpose principle -- Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle -- Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle -- The 7 thinking habits of global marketing -- References -- Appendix.
ISBN: 9781315163567 (ebk.)
LCCN: 2017010294Subjects--Corporate Names:
868026
Toyota Jidōsha Kabushiki Kaisha
--Management.Subjects--Topical Terms:
250863
Marketing
--Planning.
LC Class. No.: HF5415.13 / .H48 2017
Dewey Class. No.: 658.8/02
Toyota's global marketing strategyinnovation through breakthrough thinking and kaizen /
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https://www.taylorfrancis.com/books/9781315163567
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