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The marketisation of higher educatio...

Branch, John D.

The marketisation of higher educationconcepts, cases, and criticisms /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The marketisation of higher educationedited by John D. Branch, Bryan Christiansen.
其他題名:	concepts, cases, and criticisms /
其他作者:	Branch, John D.
出版者:	Cham :Springer International Publishing :2021.
面頁冊數:	xiv, 466 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Education, HigherMarketing.Great Britain
電子資源:	https://doi.org/10.1007/978-3-030-67441-0
ISBN:	9783030674410$q(electronic bk.)

The marketisation of higher educationconcepts, cases, and criticisms /
The marketisation of higher educationconcepts, cases, and criticisms /[electronic resource] :edited by John D. Branch, Bryan Christiansen. - Cham :Springer International Publishing :2021. - xiv, 466 p. :ill., digital ;24 cm. - Marketing and communication in higher education. - Marketing and communication in higher education..

1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

ISBN: 9783030674410$q(electronic bk.)

Standard No.: 10.1007/978-3-030-67441-0doiSubjects--Topical Terms:

891133
Education, Higher
--Marketing.--Great Britain

LC Class. No.: LB2342.82

Dewey Class. No.: 378.101

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505 0 $a 1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents.
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