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Promotion and integrated marketing c...

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Semenik, Richard J.

Promotion and integrated marketing communications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Promotion and integrated marketing communications /Richard J. Semenik.
Author:	Semenik, Richard J.
Published:	Cincinnati, Ohio :South-Western Thomson Learning,c2002.
Description:	xxxix, 582 p. :ill. (some col.) ;29 cm.
Subject:	Communication in marketing.
ISBN:	0324125682 (core text only)

Promotion and integrated marketing communications /
Semenik, Richard J.

Promotion and integrated marketing communications /Richard J. Semenik. - Cincinnati, Ohio :South-Western Thomson Learning,c2002. - xxxix, 582 p. :ill. (some col.) ;29 cm.

Includes bibliographical references and indexes.

ISBN: 0324125682 (core text only)

LCCN: 00068752Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5837 / 2002

Dewey Class. No.: 659.1

Promotion and integrated marketing communications /
LDR:00584pam 2200169 a 450 001 164285
008 090528s2002 ohuab b 001 0 eng
010 $a 00068752
020 $a 0324125682 (core text only)
020 $a 0324062532 (core text with Info Trac) : $c NT$1093
035 $a 00153339
040 $a DLC $c DLC $d DLC
050 $a HF5837 $b 2002
082 0 0 $2 21 $a 659.1
100 $a Semenik, Richard J. $3 230816
245 1 0 $a Promotion and integrated marketing communications / $c Richard J. Semenik.
260 $a Cincinnati, Ohio : $c c2002. $b South-Western Thomson Learning,
300 $a xxxix, 582 p. : $b ill. (some col.) ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 $a Communication in marketing. $3 201651
650 $a Advertising campaigns. $3 211029

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320000314601

西方語文圖書區(四樓)

1圖書

一般圖書

HF5837 S471 2002

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1 records • Pages 1 •
1

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