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[ subject:"Communication in marketing." ]
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Integrated advertising, promotion & ...
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Baack, Donald.
Integrated advertising, promotion & marketing communications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Integrated advertising, promotion & marketing communications /Kenneth E. Clow, Donald Baack.
其他題名:
Integrated advertising, promotion, and marketing communications
作者:
Clow, Kenneth E.
其他作者:
Baack, Donald.
出版者:
Upper Saddle River, NJ :Pearson Prentice Hall,2007.
面頁冊數:
xxiii, 515 p. :ill. :28 cm.
標題:
Communication in marketing.
ISBN:
0131866222
Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications /
Integrated advertising, promotion, and marketing communicationsKenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ :Pearson Prentice Hall,2007. - xxiii, 515 p. :ill. :28 cm.
ISBN: 0131866222
LCCN: 2005053527Subjects--Topical Terms:
201651
Communication in marketing.
LC Class. No.: HF5415.123 / .C58 2007
Dewey Class. No.: 659.1
Integrated advertising, promotion & marketing communications /
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