國立高雄大學圖資館 |

登入

回首頁 到查詢結果 [ subject:"Consumers." ]

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer obsession :Abaete de Azevedo and Ricardo Pomeranz.
其他題名:	how to acquire, retain, and grow customers in the new age of relationship marketing
作者:	Azevedo, Abaete de.
其他作者:	Pomeranz, Ricardo.
出版者:	New York :McGraw-Hill,c2008.
面頁冊數:	xi, 226 p. :ill.
標題:	Consumers.
電子資源:	Click for full text (McGrawHill)
ISBN:	0071497048 (alk. paper)

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de.

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing[electronic resource] /Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048 (alk. paper)

LCCN: 2008007086

Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:

238495
Consumers.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
LDR:01357cmm a2200241 i 4500 001 250267
006 m d
007 cr nn muauu
008 100621s2008 nyua sb 001 0 eng
010 $a 2008007086
015 $a GBA874205 $2 bnb
020 $a 0071497048 (alk. paper)
020 $a 9780071497046 (alk. paper)
020 $a 9780071641463
035 $a (OCoLC)ocn184828014
040 $a DLC $c DLC $d BTCTA $d BAKER $d UKM $d YDXCP $d C $d BWX $d CDX $d DLC
041 0 $a eng
050 0 0 $a HC79.C6 $b A94 2008
082 0 0 $a 658.8/12 $2 22
100 1 $a Azevedo, Abaete de. $3 396746
245 1 0 $a Customer obsession : $b how to acquire, retain, and grow customers in the new age of relationship marketing $h [electronic resource] / $c Abaete de Azevedo and Ricardo Pomeranz.
260 $a New York : $b McGraw-Hill, $c c2008.
300 $a xi, 226 p. : $b ill.
505 0 $a Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
650 0 $a Consumers. $3 238495
650 0 $a Marketing. $3 182957
650 0 $a Customer relations. $3 202164
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Pomeranz, Ricardo. $3 396747
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY0003e8fbY $z Click for full text (McGrawHill)