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The financial services marketing han...

Ehrlich, Evelyn, (1950-)

The financial services marketing handbook :tactics and techniques that produce results /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The financial services marketing handbook :Evelyn Ehrlich and Duke Fanelli.
其他題名:	tactics and techniques that produce results /
作者:	Ehrlich, Evelyn,
其他作者:	Fanelli, Duke,
出版者:	Princeton, NJ :Bloomberg Press,2005.
面頁冊數:	xii, 262 p. :ill. ;25 cm.
標題:	Financial services industryMarketing.United States
電子資源:	http://www.loc.gov/catdir/toc/ecip0417/2004009637.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html
ISBN:	8179922944 :

The financial services marketing handbook :tactics and techniques that produce results /
Ehrlich, Evelyn,1950-

The financial services marketing handbook :tactics and techniques that produce results /Evelyn Ehrlich and Duke Fanelli. - 1st ed. - Princeton, NJ :Bloomberg Press,2005. - xii, 262 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 8179922944 :NT2978

LCCN: 2004009637Subjects--Topical Terms:

258460
Financial services industry
--Marketing.--United States

LC Class. No.: HG181 / .E38 2004

Dewey Class. No.: 332.1/068/8

The financial services marketing handbook :tactics and techniques that produce results /
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245 1 4 $a The financial services marketing handbook : $b tactics and techniques that produce results / $c Evelyn Ehrlich and Duke Fanelli.
250 $a 1st ed.
260 $a Princeton, NJ : $c 2005. $b Bloomberg Press,
300 $a xii, 262 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Financial services industry $z United States $x Marketing. $3 258460
650 $a Financial planners $x Marketing. $3 258461
650 $a Customer relations. $3 202164
650 $a Financial services industry $x Computer network resources. $3 258462
700 $a Fanelli, Duke, $d 1954- $3 258458
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0417/2004009637.html $z http://www.loc.gov/catdir/toc/ecip0417/2004009637.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html $z http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html