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The role of franchising on industry ...

Beere, Rosalind.

The role of franchising on industry evolutionassessing the emergence of franchising and its impact on structural change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The role of franchising on industry evolutionby Rosalind Beere.
其他題名:	assessing the emergence of franchising and its impact on structural change /
作者:	Beere, Rosalind.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	xiv, 224 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business.
電子資源:	http://dx.doi.org/10.1007/978-3-319-49064-9
ISBN:	9783319490649$q(electronic bk.)

The role of franchising on industry evolutionassessing the emergence of franchising and its impact on structural change /
Beere, Rosalind.

The role of franchising on industry evolutionassessing the emergence of franchising and its impact on structural change /[electronic resource] :by Rosalind Beere. - Cham :Springer International Publishing :2017. - xiv, 224 p. :ill., digital ;24 cm.

Chapter 1 Franchising Overview -- Chapter 2 International Context -- Chapter 3 The Emergence of Franchising -- Chapter 4 The Impact of Franchising on Industry Evolution -- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry -- Chapter 6 Case Study of the Irish Real Estate Industry -- Chapter 7 Franchising: From Industry Fragmentation to Consolidation -- Chapter 8 Conclusion.

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

ISBN: 9783319490649$q(electronic bk.)

Standard No.: 10.1007/978-3-319-49064-9doiSubjects--Topical Terms:

188101
Business.

LC Class. No.: HF5429.23 / .B44 2017

Dewey Class. No.: 658.8708

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