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Essentials of health care marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of health care marketing /Eric N. Berkowitz.
作者:	Berkowitz, Eric N.
出版者:	Sudbury, Mass. :Jones and Bartlett Publishers,c2006.
面頁冊數:	xvi, 416 p. :ill. ;23 cm.
標題:	Marketing of Health Services.
ISBN:	0763782505 (pbk.)

Essentials of health care marketing /
Berkowitz, Eric N.

Essentials of health care marketing /Eric N. Berkowitz. - 2nd ed. - Sudbury, Mass. :Jones and Bartlett Publishers,c2006. - xvi, 416 p. :ill. ;23 cm.

Includes bibliographical references and index.

The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.

ISBN: 0763782505 (pbk.)

Standard No.: 9780763782501

LCCN: 2005027417

Nat. Bib. No.: GBA608393bnbSubjects--Topical Terms:

251276
Marketing of Health Services.

LC Class. No.: RA410.56 / B46 2006

Dewey Class. No.: 362.10688

National Library of Medicine Call No.: 2006 D-557

Essentials of health care marketing /
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245 1 0 $a Essentials of health care marketing / $c Eric N. Berkowitz.
250 $a 2nd ed.
260 $a Sudbury, Mass. : $c c2006. $b Jones and Bartlett Publishers,
300 $a xvi, 416 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
650 $a Marketing of Health Services. $3 251276
650 $a Medical care $x Marketing. $3 251260

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