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Branding unboundthe future of advert...
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Mathieson, Rick.
Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Branding unboundRick Mathieson.
其他題名:
the future of advertising, sales, and the brand experience in the wireless age /
作者:
Mathieson, Rick.
出版者:
London :AMACOM ;2005.
面頁冊數:
ix, 244 p. :ill. ;24 cm.
附註:
Title from e-book title screen (viewed September 19, 2008).
標題:
Mobile commerce.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611127022
Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.
Branding unbound
the future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - London :AMACOM ;2005. - ix, 244 p. :ill. ;24 cm.
Title from e-book title screen (viewed September 19, 2008).
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction.
UK :
MyiLibrary,
2008
Access may be limited to MIL affiliated libraries.
ISBN: 9786611127022
LCCN: 2005002544
Nat. Bib. No.: GBA536375bnbSubjects--Topical Terms:
208361
Mobile commerce.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5548.34 / .M38 2005eb
Dewey Class. No.: 658.872
Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
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