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Lead generation for the complex sale...

Carroll, Brian J. (1970-)

Lead generation for the complex sale :boost the quality and quality of leads to increase your ROI /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Lead generation for the complex sale :Brian J. Carroll.
其他題名:	boost the quality and quality of leads to increase your ROI /
作者:	Carroll, Brian J.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	xiii, 218 p. :ill. ;24 cm.
附註:	Includes bibliographical references (p. 193-209) and index.
標題:	Sales management.
ISBN:	0071458972 :

Lead generation for the complex sale :boost the quality and quality of leads to increase your ROI /
Carroll, Brian J.1970-

Lead generation for the complex sale :boost the quality and quality of leads to increase your ROI /Brian J. Carroll. - New York :McGraw-Hill,c2006. - xiii, 218 p. :ill. ;24 cm.

Includes bibliographical references (p. 193-209) and index.

The essential lead generation mindset -- Getting marketing and sales on the same team -- Defining your best lead -- Lead generation ROI depends on data quality -- Relevance--what's your value proposition? -- Get the pipeline flowing -- An interactive lead generation approach -- Phone calls that get leads -- Emailing with credibility for lead generation -- Using public relations for lead generation -- Events for lead generation -- Lead generation on the web -- Lead generation through direct mail -- Lead generation through a referral program -- Future lead generation tactics? -- Working with your leads during the sale -- Evaluating your leads -- Lead nurturing.

ISBN: 0071458972 :NT$744

LCCN: 2005020712Subjects--Topical Terms:

199447
Sales management.

LC Class. No.: HF5438.4 / .C319 2006

Dewey Class. No.: 658.8/1

Lead generation for the complex sale :boost the quality and quality of leads to increase your ROI /
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245 1 0 $a Lead generation for the complex sale : $b boost the quality and quality of leads to increase your ROI / $c Brian J. Carroll.
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300 $a xiii, 218 p. : $b ill. ; $c 24 cm.
500 $a Includes bibliographical references (p. 193-209) and index.
505 0 $a The essential lead generation mindset -- Getting marketing and sales on the same team -- Defining your best lead -- Lead generation ROI depends on data quality -- Relevance--what's your value proposition? -- Get the pipeline flowing -- An interactive lead generation approach -- Phone calls that get leads -- Emailing with credibility for lead generation -- Using public relations for lead generation -- Events for lead generation -- Lead generation on the web -- Lead generation through direct mail -- Lead generation through a referral program -- Future lead generation tactics? -- Working with your leads during the sale -- Evaluating your leads -- Lead nurturing.
650 $a Sales management. $3 199447
650 $a Relationship marketing. $3 187343