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Cause marketing :build your image an...

Marconi, Joe.

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cause marketing :Joe Marconi.
Reminder of title:	build your image and bottom line through socially responsible partnerships, programs, and events /
Author:	Marconi, Joe.
Published:	Chicago :Dearborn Trade Pub.,c2002.
Description:	xiii, 223 p. :ill. ;24 cm.
Subject:	Social marketing.
Online resource:	http://www.loc.gov/catdir/toc/fy032/2002004699.html
ISBN:	0793152585 (hardcover)

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /
Marconi, Joe.

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /Joe Marconi. - Chicago :Dearborn Trade Pub.,c2002. - xiii, 223 p. :ill. ;24 cm.

Includes bibliographical references (p. 213-214) and index.

Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.

ISBN: 0793152585 (hardcover)

LCCN: 2002004699Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .M37 2002

Dewey Class. No.: 658.8

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /
LDR:01407cam _22002294a_450 001 170035
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005 20050308182915.0
008 090528s2002 ilua b 001 0 eng
010 $a 2002004699
020 $a 0793152585 (hardcover)
035 $a 00222170
040 $a DLC $c DLC $d DLC
041 $a eng
042 $a pcc
050 0 0 $a HF5414 $b .M37 2002
082 0 0 $2 21 $a 658.8
100 $a Marconi, Joe. $3 243424
245 1 0 $a Cause marketing : $b build your image and bottom line through socially responsible partnerships, programs, and events / $c Joe Marconi.
260 $a Chicago : $c c2002. $b Dearborn Trade Pub.,
300 $a xiii, 223 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 213-214) and index.
505 8 $a Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.
650 $a Social marketing. $3 188081
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy032/2002004699.html $z http://www.loc.gov/catdir/toc/fy032/2002004699.html