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Electronic marketsbenefits, costs an...
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Palgrave Connect (Online service)
Electronic marketsbenefits, costs and risks /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Electronic marketsedited by Craig Standing.
Reminder of title:
benefits, costs and risks /
other author:
Standing, Craig.
Published:
Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009.
Description:
xi, 214 p. :ill. ;23 cm.
Subject:
Telemarketing.
Online resource:
access to fulltext (Palgrave)
ISBN:
9780230274235
Electronic marketsbenefits, costs and risks /
Electronic markets
benefits, costs and risks /[electronic resource] :edited by Craig Standing. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xi, 214 p. :ill. ;23 cm.
Includes bibliographical references and index.
Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.
Mode of access:World Wide Web.
ISBN: 9780230274235
Standard No.: 10.1057/9780230274235doiSubjects--Topical Terms:
206835
Telemarketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.1265 / .E445 2009
Dewey Class. No.: 658.8/72
Electronic marketsbenefits, costs and risks /
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[electronic resource] :
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benefits, costs and risks /
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edited by Craig Standing.
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Houndmills, Basingstoke, Hampshire ;
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New York, NY :
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Palgrave Macmillan,
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2009.
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xi, 214 p. :
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ill. ;
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23 cm.
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Includes bibliographical references and index.
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Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
520
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"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
533
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Electronic reproduction.
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Basingstoke, England :
$c
Palgrave Macmillan,
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2010.
$n
Mode of access:World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Apr. 12, 2010).
$n
Access may be restricted to users at subscribing institutions.
650
0
$a
Telemarketing.
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206835
650
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Internet marketing.
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208232
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Electronic books.
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local.
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214472
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Standing, Craig.
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Palgrave Connect (Online service)
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Original
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9780230229228
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0230229220
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(DLC) 2009044247
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(OCoLC)460711636
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Palgrave Connect
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http://www.palgraveconnect.com/doifinder/10.1057/9780230274235
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access to fulltext (Palgrave)
based on 0 review(s)
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000000041790
電子館藏
1圖書
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EB HF5415.1265 .E445 2009
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0
1 records • Pages 1 •
1
Multimedia
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http://www.palgraveconnect.com/doifinder/10.1057/9780230274235
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