國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"e-Business/e-Commerce." ]

切換: 標籤 | MARC模式 | ISBD

Advances in national brand and priva...

(1998 :)

Advances in national brand and private label marketingSixth International Conference, 2019 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketingedited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Anne Roggeveen.
其他題名:	Sixth International Conference, 2019 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xi, 206 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing)
電子資源:	https://doi.org/10.1007/978-3-030-18911-2
ISBN:	9783030189112$q(electronic bk.)

Advances in national brand and private label marketingSixth International Conference, 2019 /
Advances in national brand and private label marketingSixth International Conference, 2019 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Anne Roggeveen. - Cham :Springer International Publishing :2019. - xi, 206 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation.

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

ISBN: 9783030189112$q(electronic bk.)

Standard No.: 10.1007/978-3-030-18911-2doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Advances in national brand and private label marketingSixth International Conference, 2019 /
LDR:02227nmm a2200349 a 4500 001 556669
003 DE-He213
005 20190923100605.0
006 m d
007 cr nn 008maaau
008 191127s2019 gw s 0 eng d
020 $a 9783030189112$q(electronic bk.)
020 $a 9783030189105$q(paper)
024 7 $a 10.1007/978-3-030-18911-2 $2 doi
035 $a 978-3-030-18911-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .I61 2019
111 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
245 1 0 $a Advances in national brand and private label marketing $h [electronic resource] : $b Sixth International Conference, 2019 / $c edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Anne Roggeveen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xi, 206 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
505 0 $a Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation.
520 $a The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
650 0 $a Branding (Marketing) $3 266407
650 1 4 $a Marketing. $3 182957
650 2 4 $a Industrial and Organizational Psychology. $3 759694
650 2 4 $a e-Business/e-Commerce. $3 719318
650 2 4 $a Trade. $3 674506
650 2 4 $a Business Strategy/Leadership. $3 524336
700 1 $a Martinez-Lopez, Francisco J. $3 493807
700 1 $a Gazquez-Abad, Juan Carlos. $3 682813
700 1 $a Roggeveen, Anne. $3 838917
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 678321
856 4 0 $u https://doi.org/10.1007/978-3-030-18911-2
950 $a Business and Management (Springer-41169)