Profit.
Overview
| Works: | 24 works in 10 publications in 10 languages | |
|---|---|---|
Titles
Marketing ROI :the path to campaign, customer, and corporate profitability /
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(Language materials, printed)
Marketing ROI :the path to campaign, customer, and corporate profitability /
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(Language materials, printed)
Manage for profit, not for market share :a guide to greater profits in highly contested markets /
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(Language materials, printed)
Profitable marketing communications :a guide to marketing return on investment /
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(Language materials, printed)
Competition, monopoly, and differential profit rates :on the relevance of the classical and Marxian theories of production prices for modern industrial and corporate pricing /
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(Electronic resources)
Profitable marketing communicationsa guide to marketing return on investment /
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(Electronic resources)
Profit power economicsa new competitive strategy for creating sustainable wealth /
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(Electronic resources)
The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
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(Electronic resources)
Innovating at the tophow global CEOs drive innovation for growth and profit /
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(Electronic resources)
The power of profitbusiness and economic analyses, forecasting, and stock valuation /
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(Electronic resources)
Pricing and profitability managementa practical guide for business leaders /
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(Electronic resources)
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