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The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The four pillars of profit-driven marketing :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
其他題名:
how to maximize creativity, accountability, and ROI
作者:
Moeller, Leslie H.,
其他作者:
Landry, Edward C.,
出版者:
New York :McGraw-Hill,c2009.
面頁冊數:
vii, 232 p. :ill.
標題:
MarketingManagement.
電子資源:
Click for full text (McGrawHill)
ISBN:
0071615059 (alk. paper)
The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
Moeller, Leslie H.,1961-.
The four pillars of profit-driven marketing :
how to maximize creativity, accountability, and ROI[electronic resource] /Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill.
ISBN: 0071615059 (alk. paper)
LCCN: 2008031080Subjects--Topical Terms:
200067
Marketing
--Management.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.13 / .M59 2009
Dewey Class. No.: 658.8
The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
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Click for full text (McGrawHill)
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