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The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI

Record Type:	Electronic resources : Monograph/item
Title/Author:	The four pillars of profit-driven marketing :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Reminder of title:	how to maximize creativity, accountability, and ROI
Author:	Moeller, Leslie H.,
other author:	Landry, Edward C.,
Published:	New York :McGraw-Hill,c2009.
Description:	vii, 232 p. :ill.
Subject:	MarketingManagement.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071615059 (alk. paper)

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
Moeller, Leslie H.,1961-.

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI[electronic resource] /Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill.

ISBN: 0071615059 (alk. paper)

LCCN: 2008031080Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
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245 1 4 $a The four pillars of profit-driven marketing : $b how to maximize creativity, accountability, and ROI $h [electronic resource] / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $b McGraw-Hill, $c c2009.
300 $a vii, 232 p. : $b ill.
650 0 $a Marketing $x Management. $3 200067
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650 0 $a Profit. $3 185037
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700 1 $a Landry, Edward C., $d 1965-. $3 396516
700 1 $a Kinni, Theodore B., $d 1956-. $3 396517
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