Advertising, Political.

Going negative :how attack ads shrink and polarize the electorate / by: (書目-語言資料,印刷品)

Campaigning for hearts and minds :how emotional appeals in political ads work / by: (書目-語言資料,印刷品)

Do political campaigns matter?campaign effects in elections and referendums / by: (書目-電子資源)

Market driven political advertisingsocial, digital and mobile marketing / by: (書目-電子資源)

Persuasion (Psychology)

Voting.

Business.

US Politics.

Negativism.

Business and Management.

Advertising, Political.

Political campaigns

Corporate Communication/Public Relations.

British Politics.

Internet marketing.

United States

Political campaigns.

Public relations.

Communication in politics.

Political psychology.

Social media.

Emotions and cognition.

Elections.

Marketing

Online Marketing/Social Media.

Advertising, Political

Great Britain