Marketing - Statistical methods.

Managerial applications of multivariate analysis in marketing / by: (Language materials, printed)

Statistical modeling for management / by: (Language materials, printed)

Handbook of partial least squares :concepts, methods and applications / by: (Language materials, printed)

Handbook of partial least squaresconcepts, methods and applications / by: (Electronic resources)

Excel 2016 for marketing statisticsa guide to solving practical problems / by: (Electronic resources)

Excel 2019 for marketing statisticsa guide to solving practical problems / by: (Electronic resources)

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS / by: (Electronic resources)

Structural equation modeling

Least squares.

Marketing.

Latent variables.

Statistical Theory and Methods.

BUSINESS & ECONOMICS / Marketing / Research

Multivariate analysis.

BUSINESS & ECONOMICS / Consumer Behavior

Marketing

Path analysis (Statistics)

Regression analysis

Statistics.

Statistics and Computing/Statistics Programs.

Computer Appl. in Social and Behavioral Sciences.

BUSINESS & ECONOMICS / Statistics