Place marketing.
概要
| 作品: | 25 作品在 10 項出版品 10 種語言 | |
|---|---|---|
書目資訊
Concept marketing for communities :capitalizing on underutilized resources to generate growth and development /
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(書目-語言資料,印刷品)
Media strategies for marketing places in crisisimproving the image of cities, countries, and tourist destinations /
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(書目-電子資源)
Place brandingglocal, virtual and physical identities, constructed, imagined and experienced /
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(書目-電子資源)
Destination branding for small cities :the essentials for successful place branding /
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(書目-語言資料,印刷品)
Communicating national image through development and diplomacythe politics of foreign aid /
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(書目-電子資源)
An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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(書目-電子資源)
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